Shout out to all the dads out there! We want to take a minute to honor and celebrate 5 dads (and Foodboro members!) who, between the dad jokes and diaper changes, started a company (NBD!). We honor the hustle you put in day in and day out.

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Tea Squares


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I just noticed that this week is the 5 year anniversary of Dave and I being photographed by @humansofny on our way home from Dave’s preschool street fair. His Spider Man face-paint had melted but according to quite a lot of the commenters on the HONY Facebook page I was the world’s worst parent because I’d either allowed him to get a 3rd degree sunburn or he’d scraped the skin off his face during a fall and I couldn’t be bothered to take him to the emergency room. In reality this was his peak picky-eater phase and the ☹️ was just the result of him being tired and hungry. Not entirely by coincidence, six months later we came up with the idea for Food Paint as a way to get kids more excited about mealtimes. The rest, as they say, is history… . . . . . . #humansofnewyork #hony #newyork #nyc #newyorkstories #nystories #ny #kidsofnewyork #kids #cute #summerinthecity #noshifoodpaint #noshiforkids #noshiorigins

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Otamot Foods

Prevail Jerky

Humble Nut Butter

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