It’s a great weekend to be a foodpreneur. Two of the biggest and most exciting events in the food world – the Good Food Awards and the Winter Fancy Food Expo – are taking place in San Francisco. We LOVE watching what food brands are sharing on social as they get ready for the next few days. Trade show social media is an art, and smart brands use social media to build energy around their food trade show setup. Here are some of our faves from this season, and the super-smart techniques they use.

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Launch a new flavor or product

Lillie’s Q Barbecue Sauces gets the consumer excited with a teaser for a new BBQ sauce flavor. With a little bit of photoshop skill, you can recreate this too!

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Move over and make room for a new sauce coming to town…debuting in just a few days at The Winter Fancy Food Show in SF! @specialtyfoodassociation #WFFS19 #winterfancyfoodshow⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ …..#chefstalk #chefknife #chefdad #grillmaster #grillporn #southernfood #southerncooking #southern #southernpride #ManMeatBbq #bbqnation #bbqlife #bbqlovers #bbqsauce #bbqporn #meatlovers #grilling #bbq #barbecue #lilliesq #mopyourmeat #smotherlylove #barbeque #grilling #grillporn #meatlover #newproductlaunch #newproduct

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Sell the result, not the box

Make sure customers don’t only see your product in the package! The Invisible Chef, a baking mix company, focuses on the end result, not the box. This is especially important for a trade show, when wholesale buyers will want to see every iteration of a product.

Use bright patterns and imagery

It’s easy to get lost in a sea of #fancyfoodshow or #goodfoodawards Instagram posts. Big patterns, colors, or close-up product shots will stand out amongst the busy live shots and booth displays. Drink Q Soo does it right here.

Use social to sell

Girl Meets Dirt, a preserves company with an enviable social feed, has been nominated for the Good Food Awards multiple times. They build excitement around this latest nod by offering all of their nominated products on sale! This creates an opportunity for customers to engage with the trade show, even if they can’t be in San Francisco.

Show off your bling

Even if you don’t have a SOFI award to brag about, you can use trade show social to remind customers about previous accolades. The Bitter Housewife exhibits this perfectly. Now’s not the time to be humble!

Though trade shows put the focus on your physical presence, don’t miss an opportunity to create great social media buzz and engagement. Besides telling other brands or attendees where to find your booth, make sure to generate excitement about your product and stand out in a sea of posts. Happy showing!

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