You can do all the research in the world on new trends and products, but at the end of the day the best way to see what other makers are bringing to market is to get out in the field. That’s why we’re launching a new series: “As Seen on the Shelves” to bring you real-world scenes from grocery stores across the country. Not only might you get some ideas for branding and do some competition-scouting but you’ll also see that despite the growth of e-commerce, ye olde brick-and-mortar stores still play a powerful role in purchasing decisions.

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This week is all about the S A U C E. From luxe hot sauces to mod mayos, here are some interesting new finds we’ve got on our radar as seen on the shelves at Whole Foods in Calhoun, Minnesota and Seward Coop in Minneapolis.

Siete Hot Sauce

As Seen on the Shelves at Seward Coop: Adding to its growing portfolio of grain-free Mexican-inspired foods, Siete’s line of hot sauces stay close to the brand’s roots and the Siete family heritage. [Note: These are also sold in Whole Foods.]

Truff Hot Sauce

As Seen on the Shelves at Whole Foods: This luxe line of truffle-infused hot sauces, which was born on Instagram, recently launched into brick-and-mortar retailers across the country.

Hell Raising Hot Sauce

As Seen on the Shelves at Seward Coop: Minnesota-made but not so Minnesota nice, Hell Raising sells a line of hot sauces from mild to extra hot.

Sir Kensington’s Globally-Inspired “Everything” Sauces

As Seen on the Shelves at Whole Foods: A top trend from the Winter Fancy Food Show was international flavors. Sir Kensington’s is bringing this to life with its new line of globally-inspired “everything” sauces, like Mexican Chile Lime Crema, Indian Curry Masala and Moroccan garlic.

Kumana’s Avocado Sauce

As Seen on the Shelves at Whole Foods: Avocado continues to be versatile from toast to oil and ice cream and now a line of avocado-based hot sauces from Kumana. What will we see avocado in next?

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