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5 Reasons Why Your Food & Beverage Brand Should Be Using In-Store Demos

There are times when an IRL connection can be what your business needs to stand out.

5 Reasons Why Your Food & Beverage Brand Should Be Using In-Store Demos

At Foodboro, we're big fans of e-commerce. But there are times when an IRL connection can be what your business needs to stand out. One great way for a food and beverage startup to build its brand is in-store sampling at brick-and-mortar retailers. Read on to learn more about the benefits of in-store demos.

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So, what are the benefits of in-store sampling?

  • Allows you to introduce your product to new customers:

Offering shoppers product samples in-store is a great way to meet potential customers where your product is sold.

  • Increased knowledge of brand

By executing in-store demos, you have the opportunity to educate shoppers on your brand and product offerings and explain why your brand is superior to competition in a direct and personal way.

  • Product exposure

Meet people where they are. The average grocery store carries more than 40,000 products, in-store demos set your brand apart and put it front-and-center.

  • Increased loyalty with customers

No doubt, people love free stuff (especially food and beverages!). Offering a free trial builds trust in your product and creates more transparency in what you offer to the market, establishing loyalty.

  • Opportunity to build relationships with retailers:

Beyond getting your product in front of customers, demo exposure provides a unique opportunity to connect with retailer employees and key contacts who may be unfamiliar with your brand.

Third-Party Field Marketing Staffing Agencies

While many brands choose to hire demo support as contractors, there are a number of third-party staffing agencies that specialize in field marketing that will help provide talent. Some examples...

Demo & Brand Ambassador Tracking Services

Which brands are doing in-store demos well?

Additional tips and resources for leveraging in-store demos:

Want more tips, tricks, resources and content for food entrepreneurs? We’ll bring it to your inbox!

At Foodboro, we're big fans of e-commerce. But there are times when an IRL connection can be what your business needs to stand out. One great way for a food and beverage startup to build its brand is in-store sampling at brick-and-mortar retailers. Read on to learn more about the benefits of in-store demos.

Want more helpful content for food entrepreneurs? Sign up for our weekly newsletter!

So, what are the benefits of in-store sampling?

  • Allows you to introduce your product to new customers:

Offering shoppers product samples in-store is a great way to meet potential customers where your product is sold.

  • Increased knowledge of brand

By executing in-store demos, you have the opportunity to educate shoppers on your brand and product offerings and explain why your brand is superior to competition in a direct and personal way.

  • Product exposure

Meet people where they are. The average grocery store carries more than 40,000 products, in-store demos set your brand apart and put it front-and-center.

  • Increased loyalty with customers

No doubt, people love free stuff (especially food and beverages!). Offering a free trial builds trust in your product and creates more transparency in what you offer to the market, establishing loyalty.

  • Opportunity to build relationships with retailers:

Beyond getting your product in front of customers, demo exposure provides a unique opportunity to connect with retailer employees and key contacts who may be unfamiliar with your brand.

Third-Party Field Marketing Staffing Agencies

While many brands choose to hire demo support as contractors, there are a number of third-party staffing agencies that specialize in field marketing that will help provide talent. Some examples...

Demo & Brand Ambassador Tracking Services

Which brands are doing in-store demos well?

Additional tips and resources for leveraging in-store demos:

Want more tips, tricks, resources and content for food entrepreneurs? We’ll bring it to your inbox!

At Foodboro, we're big fans of e-commerce. But there are times when an IRL connection can be what your business needs to stand out. One great way for a food and beverage startup to build its brand is in-store sampling at brick-and-mortar retailers. Read on to learn more about the benefits of in-store demos.

Want more helpful content for food entrepreneurs? Sign up for our weekly newsletter!

So, what are the benefits of in-store sampling?

  • Allows you to introduce your product to new customers:

Offering shoppers product samples in-store is a great way to meet potential customers where your product is sold.

  • Increased knowledge of brand

By executing in-store demos, you have the opportunity to educate shoppers on your brand and product offerings and explain why your brand is superior to competition in a direct and personal way.

  • Product exposure

Meet people where they are. The average grocery store carries more than 40,000 products, in-store demos set your brand apart and put it front-and-center.

  • Increased loyalty with customers

No doubt, people love free stuff (especially food and beverages!). Offering a free trial builds trust in your product and creates more transparency in what you offer to the market, establishing loyalty.

  • Opportunity to build relationships with retailers:

Beyond getting your product in front of customers, demo exposure provides a unique opportunity to connect with retailer employees and key contacts who may be unfamiliar with your brand.

Third-Party Field Marketing Staffing Agencies

While many brands choose to hire demo support as contractors, there are a number of third-party staffing agencies that specialize in field marketing that will help provide talent. Some examples...

Demo & Brand Ambassador Tracking Services

Which brands are doing in-store demos well?

Additional tips and resources for leveraging in-store demos:

Want more tips, tricks, resources and content for food entrepreneurs? We’ll bring it to your inbox!

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