5 Reasons Why Your Food & Beverage Brand Should Be Using In-Store Demos
There are times when an IRL connection can be what your business needs to stand out.
At Foodboro, we're big fans of e-commerce. But there are times when an IRL connection can be what your business needs to stand out. One great way for a food and beverage startup to build its brand is in-store sampling at brick-and-mortar retailers. Read on to learn more about the benefits of in-store demos.
Allows you to introduce your product to new customers:
Offering shoppers product samples in-store is a great way to meet potential customers where your product is sold.
Increased knowledge of brand
By executing in-store demos, you have the opportunity to educate shoppers on your brand and product offerings and explain why your brand is superior to competition in a direct and personal way.
Product exposure
Meet people where they are. The average grocery store carries more than 40,000 products, in-store demos set your brand apart and put it front-and-center.
Increased loyalty with customers
No doubt, people love free stuff (especially food and beverages!). Offering a free trial builds trust in your product and creates more transparency in what you offer to the market, establishing loyalty.
Opportunity to build relationships with retailers:
Beyond getting your product in front of customers, demo exposure provides a unique opportunity to connect with retailer employees and key contacts who may be unfamiliar with your brand.
Third-Party Field Marketing Staffing Agencies
While many brands choose to hire demo support as contractors, there are a number of third-party staffing agencies that specialize in field marketing that will help provide talent. Some examples...
At Foodboro, we're big fans of e-commerce. But there are times when an IRL connection can be what your business needs to stand out. One great way for a food and beverage startup to build its brand is in-store sampling at brick-and-mortar retailers. Read on to learn more about the benefits of in-store demos.
Allows you to introduce your product to new customers:
Offering shoppers product samples in-store is a great way to meet potential customers where your product is sold.
Increased knowledge of brand
By executing in-store demos, you have the opportunity to educate shoppers on your brand and product offerings and explain why your brand is superior to competition in a direct and personal way.
Product exposure
Meet people where they are. The average grocery store carries more than 40,000 products, in-store demos set your brand apart and put it front-and-center.
Increased loyalty with customers
No doubt, people love free stuff (especially food and beverages!). Offering a free trial builds trust in your product and creates more transparency in what you offer to the market, establishing loyalty.
Opportunity to build relationships with retailers:
Beyond getting your product in front of customers, demo exposure provides a unique opportunity to connect with retailer employees and key contacts who may be unfamiliar with your brand.
Third-Party Field Marketing Staffing Agencies
While many brands choose to hire demo support as contractors, there are a number of third-party staffing agencies that specialize in field marketing that will help provide talent. Some examples...
At Foodboro, we're big fans of e-commerce. But there are times when an IRL connection can be what your business needs to stand out. One great way for a food and beverage startup to build its brand is in-store sampling at brick-and-mortar retailers. Read on to learn more about the benefits of in-store demos.
Allows you to introduce your product to new customers:
Offering shoppers product samples in-store is a great way to meet potential customers where your product is sold.
Increased knowledge of brand
By executing in-store demos, you have the opportunity to educate shoppers on your brand and product offerings and explain why your brand is superior to competition in a direct and personal way.
Product exposure
Meet people where they are. The average grocery store carries more than 40,000 products, in-store demos set your brand apart and put it front-and-center.
Increased loyalty with customers
No doubt, people love free stuff (especially food and beverages!). Offering a free trial builds trust in your product and creates more transparency in what you offer to the market, establishing loyalty.
Opportunity to build relationships with retailers:
Beyond getting your product in front of customers, demo exposure provides a unique opportunity to connect with retailer employees and key contacts who may be unfamiliar with your brand.
Third-Party Field Marketing Staffing Agencies
While many brands choose to hire demo support as contractors, there are a number of third-party staffing agencies that specialize in field marketing that will help provide talent. Some examples...
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