Ask an Expert

Ask an Expert: Sandra Velasquez, Sales and Distribution Consultant

We chatted with Sandra Velasquez, a sales and distribution consultant who’s also a NYC-based sales manager for Van Leeuwen Ice Cream and Hi-Bar shampoo

Ask an Expert: Sandra Velasquez, Sales and Distribution Consultant

We've taken our Ask an Expert series to video!

This time we chatted with Sandra Velasquez, a sales and distribution consultant who's also a NYC-based sales manager for Van Leeuwen Ice Cream and Hi-Bar shampoo and conditioner. Sandra cut her teeth in food and beverage start-ups but has worked with a range of consumer packaged goods in recent years. Today she's keeping tabs on the ever-changing grocery store landscape as well as utilizing direct-to-consumer communications.

In this video interview, she gives us her insight on how to talk to buyers right now (2:00), how to send the right emails (3:46), what to know about big and small distributors (5:50), and how to use this time to get your business organized (11:52.) Oh, and if you're in NYC, she has a great tip for getting ripe avocados (10:09.)

GO TO DROPBOX FOR THE FULL VIDEO

Want more of Sandra? Sign up for Distro 101, her online class aimed at understanding chain stores and distributors, or send her an email at Distrotalk@gmail.com.

See more of Foodboro's Ask an Expert series here!

 

We've taken our Ask an Expert series to video!

This time we chatted with Sandra Velasquez, a sales and distribution consultant who's also a NYC-based sales manager for Van Leeuwen Ice Cream and Hi-Bar shampoo and conditioner. Sandra cut her teeth in food and beverage start-ups but has worked with a range of consumer packaged goods in recent years. Today she's keeping tabs on the ever-changing grocery store landscape as well as utilizing direct-to-consumer communications.

In this video interview, she gives us her insight on how to talk to buyers right now (2:00), how to send the right emails (3:46), what to know about big and small distributors (5:50), and how to use this time to get your business organized (11:52.) Oh, and if you're in NYC, she has a great tip for getting ripe avocados (10:09.)

GO TO DROPBOX FOR THE FULL VIDEO

Want more of Sandra? Sign up for Distro 101, her online class aimed at understanding chain stores and distributors, or send her an email at Distrotalk@gmail.com.

See more of Foodboro's Ask an Expert series here!

 

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