Listen to Melissa Martinelli of Superfrau talking about her journey of starting an upcycled beverage brand.
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No doubt, COVID had an impact on all of us. But for Melissa Martinelli of Superfrau, it also impacted her business. In this session Melissa will share how she pivoted the brand from a bottled beverage to canned and carbonated, the rebrand process, and the doors this pivot has opened for Superfrau!
Key points:
No doubt, COVID had an impact on all of us. But for Melissa Martinelli of Superfrau, it also impacted her business. In this session Melissa will share how she pivoted the brand from a bottled beverage to canned and carbonated, the rebrand process, and the doors this pivot has opened for Superfrau!
Key points:
No doubt, COVID had an impact on all of us. But for Melissa Martinelli of Superfrau, it also impacted her business. In this session Melissa will share how she pivoted the brand from a bottled beverage to canned and carbonated, the rebrand process, and the doors this pivot has opened for Superfrau!
Key points:
