Packaging Pulse: The Power of Playfulness in Food & Beverage
Whimsical, playful and simply fun packaging is a hot trend in food & beverage.
Whimsical, playful and simply fun packaging is a hot trend in food & beverage. As observed by Rival Brands, this design trend helps emerging brands stand out on shelves with a distinct personality, peppy flavor names, eye-catching typography and bold colors.
Looking to get consumer attention? Consider playing up your product with creative flavor names, fun fonts and visuals with lots of personality. Below are a few brands using this tactic to inspire your own packaging designs.
Chobani's line of kid-focused yogurts uses a fun name (gimmies) and childish flavors like Poppin' Cotton Candy, Best Birthday Ever and Ooey Gooey S'mores.
A black and white logo balances the bright and bold colors uses across Goodie Girl's range of products. Fun flavor names and drool-worthy product shots help these cookies pop.
This Bar's Kids lines (available both in snack bars and crispy treats) have creative and imaginative flavor names (Dragon's Dream Cookies & Cream!) and fun visuals and font.
Have a playful package design you think deserves creds? Submit to us via email (makers@foodboro.com) or let us know on Instagram!
Whimsical, playful and simply fun packaging is a hot trend in food & beverage. As observed by Rival Brands, this design trend helps emerging brands stand out on shelves with a distinct personality, peppy flavor names, eye-catching typography and bold colors.
Looking to get consumer attention? Consider playing up your product with creative flavor names, fun fonts and visuals with lots of personality. Below are a few brands using this tactic to inspire your own packaging designs.
Chobani's line of kid-focused yogurts uses a fun name (gimmies) and childish flavors like Poppin' Cotton Candy, Best Birthday Ever and Ooey Gooey S'mores.
A black and white logo balances the bright and bold colors uses across Goodie Girl's range of products. Fun flavor names and drool-worthy product shots help these cookies pop.
This Bar's Kids lines (available both in snack bars and crispy treats) have creative and imaginative flavor names (Dragon's Dream Cookies & Cream!) and fun visuals and font.
Have a playful package design you think deserves creds? Submit to us via email (makers@foodboro.com) or let us know on Instagram!
Whimsical, playful and simply fun packaging is a hot trend in food & beverage. As observed by Rival Brands, this design trend helps emerging brands stand out on shelves with a distinct personality, peppy flavor names, eye-catching typography and bold colors.
Looking to get consumer attention? Consider playing up your product with creative flavor names, fun fonts and visuals with lots of personality. Below are a few brands using this tactic to inspire your own packaging designs.
Chobani's line of kid-focused yogurts uses a fun name (gimmies) and childish flavors like Poppin' Cotton Candy, Best Birthday Ever and Ooey Gooey S'mores.
A black and white logo balances the bright and bold colors uses across Goodie Girl's range of products. Fun flavor names and drool-worthy product shots help these cookies pop.
This Bar's Kids lines (available both in snack bars and crispy treats) have creative and imaginative flavor names (Dragon's Dream Cookies & Cream!) and fun visuals and font.
Have a playful package design you think deserves creds? Submit to us via email (makers@foodboro.com) or let us know on Instagram!
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