Industry Buzz

Reading Roundup: July 16th, 2019

This week in food industry news: The industry's hottest new packaging, private equity financing, and the ins and outs of experiential marketing.

Reading Roundup: July 16th, 2019

This week's reads and listens are short, sweet, and full of juicy lessons. Here's what we're pondering: storytelling through packaging, tips on private equity financing, owning a narrative, and experiential marketing. All in one roundup! Read on for the stories.

Did we miss any news? You can always let us know.

Our newsletter subscribers get our Reading Roundup delivered right to their inbox. Join them!

Here's a rundown:

Ponder: They finally built a better ketchup bottle. And soon it’s going to be everywhere. (Washington Post)

If you've had to debate packaging for your product, you've probably heard of the standcap inverted pouch. But the public is just catching on, and this article is a good reminder that packaging is such an important aspect of the brand story. Is this new format more sustainable? Not really. But are we about to see it everywhere? Yes.

(Also: there is an Association of Dressings and Sauces? Sign us up.)

Learn: Harbinger Ventures Leads $7.6 Million Funding Round In Ghee-Based Food Brand 4th & Heart (Forbes)

While we don't normally report on capital raises, this one contains some valuable lessons. Harbinger Ventures, a private equity firm, shares what they're looking for in their portfolio of startups. Thinking PE might be in your future? Take note.

Read: How A Grocery Store's Plan To Shame Customers Into Using Reusable Bags Backfired (NPR)

Talk about owning the narrative. This Canadian grocer created (extremely funny) plastic bags to shame its customers, and when they loved the plastic bags enough to try to collect them, turned them into reusables. The line between "part of the conversation" and "butt of the joke" can be a thin one, and this business navigated it perfectly.

Listen: Vegan “Cheese” and Experience Marketing with Ellie Brown from Kinda Co.

New to the world of experiential marketing? This podcast is a good place to start. As the owner of a vegan cheese brand, Ellie Brown knew that the best way to introduce the market to an unfamiliar concept and product was through experiential marketing. While events, pop-ups, and other brand activations can have a higher spend than digital marketing, they can be extremely useful for creating impressions and loyalty. Let Ellie tell you how.

Get our weekly Reading Roundup right in your inbox with our newsletter!

This week's reads and listens are short, sweet, and full of juicy lessons. Here's what we're pondering: storytelling through packaging, tips on private equity financing, owning a narrative, and experiential marketing. All in one roundup! Read on for the stories.

Did we miss any news? You can always let us know.

Our newsletter subscribers get our Reading Roundup delivered right to their inbox. Join them!

Here's a rundown:

Ponder: They finally built a better ketchup bottle. And soon it’s going to be everywhere. (Washington Post)

If you've had to debate packaging for your product, you've probably heard of the standcap inverted pouch. But the public is just catching on, and this article is a good reminder that packaging is such an important aspect of the brand story. Is this new format more sustainable? Not really. But are we about to see it everywhere? Yes.

(Also: there is an Association of Dressings and Sauces? Sign us up.)

Learn: Harbinger Ventures Leads $7.6 Million Funding Round In Ghee-Based Food Brand 4th & Heart (Forbes)

While we don't normally report on capital raises, this one contains some valuable lessons. Harbinger Ventures, a private equity firm, shares what they're looking for in their portfolio of startups. Thinking PE might be in your future? Take note.

Read: How A Grocery Store's Plan To Shame Customers Into Using Reusable Bags Backfired (NPR)

Talk about owning the narrative. This Canadian grocer created (extremely funny) plastic bags to shame its customers, and when they loved the plastic bags enough to try to collect them, turned them into reusables. The line between "part of the conversation" and "butt of the joke" can be a thin one, and this business navigated it perfectly.

Listen: Vegan “Cheese” and Experience Marketing with Ellie Brown from Kinda Co.

New to the world of experiential marketing? This podcast is a good place to start. As the owner of a vegan cheese brand, Ellie Brown knew that the best way to introduce the market to an unfamiliar concept and product was through experiential marketing. While events, pop-ups, and other brand activations can have a higher spend than digital marketing, they can be extremely useful for creating impressions and loyalty. Let Ellie tell you how.

Get our weekly Reading Roundup right in your inbox with our newsletter!

This week's reads and listens are short, sweet, and full of juicy lessons. Here's what we're pondering: storytelling through packaging, tips on private equity financing, owning a narrative, and experiential marketing. All in one roundup! Read on for the stories.

Did we miss any news? You can always let us know.

Our newsletter subscribers get our Reading Roundup delivered right to their inbox. Join them!

Here's a rundown:

Ponder: They finally built a better ketchup bottle. And soon it’s going to be everywhere. (Washington Post)

If you've had to debate packaging for your product, you've probably heard of the standcap inverted pouch. But the public is just catching on, and this article is a good reminder that packaging is such an important aspect of the brand story. Is this new format more sustainable? Not really. But are we about to see it everywhere? Yes.

(Also: there is an Association of Dressings and Sauces? Sign us up.)

Learn: Harbinger Ventures Leads $7.6 Million Funding Round In Ghee-Based Food Brand 4th & Heart (Forbes)

While we don't normally report on capital raises, this one contains some valuable lessons. Harbinger Ventures, a private equity firm, shares what they're looking for in their portfolio of startups. Thinking PE might be in your future? Take note.

Read: How A Grocery Store's Plan To Shame Customers Into Using Reusable Bags Backfired (NPR)

Talk about owning the narrative. This Canadian grocer created (extremely funny) plastic bags to shame its customers, and when they loved the plastic bags enough to try to collect them, turned them into reusables. The line between "part of the conversation" and "butt of the joke" can be a thin one, and this business navigated it perfectly.

Listen: Vegan “Cheese” and Experience Marketing with Ellie Brown from Kinda Co.

New to the world of experiential marketing? This podcast is a good place to start. As the owner of a vegan cheese brand, Ellie Brown knew that the best way to introduce the market to an unfamiliar concept and product was through experiential marketing. While events, pop-ups, and other brand activations can have a higher spend than digital marketing, they can be extremely useful for creating impressions and loyalty. Let Ellie tell you how.

Get our weekly Reading Roundup right in your inbox with our newsletter!

Unlock the article by becoming a Member. You'll get access to exclusive content and a private community designed to help you master the future.

Read More In 

Industry Buzz

Latest from The Library