Industry Buzz

Reading Roundup: October 8th, 2019

This weeks reading roundup.

Reading Roundup: October 8th, 2019

Turns out the rumors of retail's death have been greatly exaggerated, making competition in the food biz stronger than ever. To stay relevant among consumers, it's more important than ever to invest in marketing that sets a brand apart from the rest.

Sign up for our newsletter and get our Reading Roundup delivered straight to your inbox!

Here’s what we've got bookmarked this week:

Research: Retail Insights 2019 Retail Universe for Premium Natural, Organic Food, Supplement and Personal Care Sales (Retail Insights)

Who said retail was dead? With over 100,000 brick-and-mortar grocery stores in the United States (and growing), the future of food retail is healthier than ever. Get the latest category insights, learn which channels are leading the way and how you can leverage each for your business.

Read: Many Wellness Brands Are Failing to Train the Influencers They Hire (Bon Appetit)

Brands are paying social media influencers big dollars (by 2022 influencer marketing is expected to be a $15 billion/year industry), but do the influencers they hire actually know what they're selling? New research says no. In this article, read about the brands hoping to change that.

Ponder: How 13 CPG Brands are Leveraging Experiential to Stay Competitive (Event Marketer)

See how these CPG brands are leveraging experiential marketing strategies to connect with consumers in the wake of an evolving landscape. From trendy pop-ups to buzz-worthy social campaigns, there's no shortage of creativity. How can you use experiential in your marketing plan? Read on for some inspiration.

Inspire: The Future Of Packaging is Personalization (The Dieline)

Consumers crave customization, and a new technology from HP and Adobe allows brands and creatives to feed this hunger. Learn about the latest innovation in package design and the endless (literally!) ways in which it brings personalization to the world of CPG.

Hungry for more? Get our weekly roundup delivered straight to your inbox with our newsletter!

Turns out the rumors of retail's death have been greatly exaggerated, making competition in the food biz stronger than ever. To stay relevant among consumers, it's more important than ever to invest in marketing that sets a brand apart from the rest.

Sign up for our newsletter and get our Reading Roundup delivered straight to your inbox!

Here’s what we've got bookmarked this week:

Research: Retail Insights 2019 Retail Universe for Premium Natural, Organic Food, Supplement and Personal Care Sales (Retail Insights)

Who said retail was dead? With over 100,000 brick-and-mortar grocery stores in the United States (and growing), the future of food retail is healthier than ever. Get the latest category insights, learn which channels are leading the way and how you can leverage each for your business.

Read: Many Wellness Brands Are Failing to Train the Influencers They Hire (Bon Appetit)

Brands are paying social media influencers big dollars (by 2022 influencer marketing is expected to be a $15 billion/year industry), but do the influencers they hire actually know what they're selling? New research says no. In this article, read about the brands hoping to change that.

Ponder: How 13 CPG Brands are Leveraging Experiential to Stay Competitive (Event Marketer)

See how these CPG brands are leveraging experiential marketing strategies to connect with consumers in the wake of an evolving landscape. From trendy pop-ups to buzz-worthy social campaigns, there's no shortage of creativity. How can you use experiential in your marketing plan? Read on for some inspiration.

Inspire: The Future Of Packaging is Personalization (The Dieline)

Consumers crave customization, and a new technology from HP and Adobe allows brands and creatives to feed this hunger. Learn about the latest innovation in package design and the endless (literally!) ways in which it brings personalization to the world of CPG.

Hungry for more? Get our weekly roundup delivered straight to your inbox with our newsletter!

Turns out the rumors of retail's death have been greatly exaggerated, making competition in the food biz stronger than ever. To stay relevant among consumers, it's more important than ever to invest in marketing that sets a brand apart from the rest.

Sign up for our newsletter and get our Reading Roundup delivered straight to your inbox!

Here’s what we've got bookmarked this week:

Research: Retail Insights 2019 Retail Universe for Premium Natural, Organic Food, Supplement and Personal Care Sales (Retail Insights)

Who said retail was dead? With over 100,000 brick-and-mortar grocery stores in the United States (and growing), the future of food retail is healthier than ever. Get the latest category insights, learn which channels are leading the way and how you can leverage each for your business.

Read: Many Wellness Brands Are Failing to Train the Influencers They Hire (Bon Appetit)

Brands are paying social media influencers big dollars (by 2022 influencer marketing is expected to be a $15 billion/year industry), but do the influencers they hire actually know what they're selling? New research says no. In this article, read about the brands hoping to change that.

Ponder: How 13 CPG Brands are Leveraging Experiential to Stay Competitive (Event Marketer)

See how these CPG brands are leveraging experiential marketing strategies to connect with consumers in the wake of an evolving landscape. From trendy pop-ups to buzz-worthy social campaigns, there's no shortage of creativity. How can you use experiential in your marketing plan? Read on for some inspiration.

Inspire: The Future Of Packaging is Personalization (The Dieline)

Consumers crave customization, and a new technology from HP and Adobe allows brands and creatives to feed this hunger. Learn about the latest innovation in package design and the endless (literally!) ways in which it brings personalization to the world of CPG.

Hungry for more? Get our weekly roundup delivered straight to your inbox with our newsletter!

Unlock the article by becoming a Member. You'll get access to exclusive content and a private community designed to help you master the future.

Read More In 

Industry Buzz

Latest from The Library