Industry Buzz

Top Food & Beverage Trends From Natural Products Expo West 2023

Expo West 2023 is in the books! Here is a look at the top trends to watch in 2023 for food & beverage brands.

Top Food & Beverage Trends From Natural Products Expo West 2023

We walked, talked and snacked our way through the halls of the Anaheim Convention Center… caught up with old friends and met some new. And, of course, kept a pulse on all the hottest new products and trends. Here are the Top 9 hottest trends we saw at this year’s show.

FROZEN FOODS OF THE FUTURE: the freezer aisle isn’t what it used to be… shoppers are trading in freezer-burnt, foil-lined lunches for options that are fresh, bursting with flavor and are healthier than ever.

ELEVATED PANTRY ESSENTIALS: Gluten free baking mixes, clean ingredient + full-flavor cooking sauces, functional salad dressings and more.

ECO-CONSCIOUS CENTER-STAGE: sustainability is here to stay… and with it are the foods using #upcycled ingredients and supporting the planet through ethical farming practices and ingredient sourcing.

BEYOND AVERAGE BEVERAGES: From spiked seltzers, CBD-infused innovations, adaptogenic aperitifs,  canned cold brews and more… these bevies are anything but the norm.

FUN WITH FUNCTIONAL FOODS: We’re in the golden era of healthy snacks. Gluten-free cookies, mood-boosting chocolates, pre/probiotic everything… no longer are healthy snacks the exception, they are the expectation.

ALL ABOUT ASIAN: While global flavors are trending, Asian-inspired products stood out at this year’s show — from Ube mochi and matcha to bobba everything, dumplings and bold sauces.

FRIDGE-FRESH SNACKING: functional snacking is taking over the fridge with convenient options including healthier donuts, snack bars, chocolates and more.

GUT HEALTH GOLDEN ERA: gut health has been a trend, but brands are making pre/probiotics available beyond medicinal beverages and supplements.

NOSTALGIC NOSHES: 90s babies are all grown up… and so are their favorite snacks. From better-for-you Moon Pies and marshmallows to low-sugar candies and high-protein cereals, this is a trend we can get on board with.

What top trends and new products did you discover at #ExpoWest2023? Let us know by sending an email.


We walked, talked and snacked our way through the halls of the Anaheim Convention Center… caught up with old friends and met some new. And, of course, kept a pulse on all the hottest new products and trends. Here are the Top 9 hottest trends we saw at this year’s show.

FROZEN FOODS OF THE FUTURE: the freezer aisle isn’t what it used to be… shoppers are trading in freezer-burnt, foil-lined lunches for options that are fresh, bursting with flavor and are healthier than ever.

ELEVATED PANTRY ESSENTIALS: Gluten free baking mixes, clean ingredient + full-flavor cooking sauces, functional salad dressings and more.

ECO-CONSCIOUS CENTER-STAGE: sustainability is here to stay… and with it are the foods using #upcycled ingredients and supporting the planet through ethical farming practices and ingredient sourcing.

BEYOND AVERAGE BEVERAGES: From spiked seltzers, CBD-infused innovations, adaptogenic aperitifs,  canned cold brews and more… these bevies are anything but the norm.

FUN WITH FUNCTIONAL FOODS: We’re in the golden era of healthy snacks. Gluten-free cookies, mood-boosting chocolates, pre/probiotic everything… no longer are healthy snacks the exception, they are the expectation.

ALL ABOUT ASIAN: While global flavors are trending, Asian-inspired products stood out at this year’s show — from Ube mochi and matcha to bobba everything, dumplings and bold sauces.

FRIDGE-FRESH SNACKING: functional snacking is taking over the fridge with convenient options including healthier donuts, snack bars, chocolates and more.

GUT HEALTH GOLDEN ERA: gut health has been a trend, but brands are making pre/probiotics available beyond medicinal beverages and supplements.

NOSTALGIC NOSHES: 90s babies are all grown up… and so are their favorite snacks. From better-for-you Moon Pies and marshmallows to low-sugar candies and high-protein cereals, this is a trend we can get on board with.

What top trends and new products did you discover at #ExpoWest2023? Let us know by sending an email.


We walked, talked and snacked our way through the halls of the Anaheim Convention Center… caught up with old friends and met some new. And, of course, kept a pulse on all the hottest new products and trends. Here are the Top 9 hottest trends we saw at this year’s show.

FROZEN FOODS OF THE FUTURE: the freezer aisle isn’t what it used to be… shoppers are trading in freezer-burnt, foil-lined lunches for options that are fresh, bursting with flavor and are healthier than ever.

ELEVATED PANTRY ESSENTIALS: Gluten free baking mixes, clean ingredient + full-flavor cooking sauces, functional salad dressings and more.

ECO-CONSCIOUS CENTER-STAGE: sustainability is here to stay… and with it are the foods using #upcycled ingredients and supporting the planet through ethical farming practices and ingredient sourcing.

BEYOND AVERAGE BEVERAGES: From spiked seltzers, CBD-infused innovations, adaptogenic aperitifs,  canned cold brews and more… these bevies are anything but the norm.

FUN WITH FUNCTIONAL FOODS: We’re in the golden era of healthy snacks. Gluten-free cookies, mood-boosting chocolates, pre/probiotic everything… no longer are healthy snacks the exception, they are the expectation.

ALL ABOUT ASIAN: While global flavors are trending, Asian-inspired products stood out at this year’s show — from Ube mochi and matcha to bobba everything, dumplings and bold sauces.

FRIDGE-FRESH SNACKING: functional snacking is taking over the fridge with convenient options including healthier donuts, snack bars, chocolates and more.

GUT HEALTH GOLDEN ERA: gut health has been a trend, but brands are making pre/probiotics available beyond medicinal beverages and supplements.

NOSTALGIC NOSHES: 90s babies are all grown up… and so are their favorite snacks. From better-for-you Moon Pies and marshmallows to low-sugar candies and high-protein cereals, this is a trend we can get on board with.

What top trends and new products did you discover at #ExpoWest2023? Let us know by sending an email.


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