Erewhon. The name of this upscale Southern California health food store sounds like a mystical land (it’s reportedly an anagram of Nowhere) and getting on its shelves—and in front of celebrities, power players, influencers, 1 percenters, and other customers who are ok with spending $20 on an organic soup geared for a specific diet—is just as much of a mystical endeavor.
But it can be done. Take a look at the food and beverage brands who have made it on the shelves at Erewhon recently. (And don’t forget to watch our Instagram Live with Lume granola founder, Travis Piéd, on all about getting into Erewhon.)
Know of another brand popping into Erewhon? Let us know!