When it comes to packaging, “Anything you can do, I can do better” seems to be the current state of mind for many natural food and beverage brands. All it takes is one brand to debut innovative and disruptive packaging and soon the grocery store shelves are stocked with a sea of similar designs. (This also happens in other industries as well from book covers to make-up products and more.)
And while we didn’t get the chance to walk the show floor at Expo West this year, we have noticed several new packaging trends that have taken off. Check them out below!
While pastel colors are popular among a number of product categories, they are most prevalent with functional beverages; from adaptogenic elixirs to hard kombucha.
Calorie-Centered Ice Cream
A trend popularized by infamous low calorie ice cream brand Halo Top in 2015, countless better-for-you pints sport their calorie (and carb) counts proudly.
Bright and Bold Baking Mix
Whimsically-inspired baking mixes with bright, bold and playful color palettes give grocery aisles a taste of childhood nostalgia.
Simple Snack Bars
Nutrition bar makers are showing off their clean-label ingredients with ultra simple, minimal packaging.
Vibrant and playful, beverage brands are tapping artists to design original labels.