For food and beverage brands, having an engaging Instagram feed is a must. Not only does it allow brands to connect with its audience on a personal level, but it also enables a unique brand voice to tell their unique story in an authentic way. Moreover, brands can listen to their customers and respond in real time like never before.

So who is doing it well?  Plenty of makers are, but below are some of our current favorites that we can all learn from.

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Award-Worthy Aesthetics

These brands prove that Instagram is a visual playground with their experimental, edgy and engaging feeds.

Magic Spoon Cereal

Dreampops

Recess

Cappellos

Dada Daily

Chobani

Who is doing Stories and Highlights well?

Instagram stories and highlights allow brands to further position themselves among their followers by sharing a behind-the-scenes look into their culture, new products, recipes, events, and showing the realness of their products.

Rind Snacks

Caulipower

Sunwink

Inspire your audience

Evolved Chocolate’s feed focuses on sharing recipe inspiration and drool-worthy product applications making some of their posts look almost edible.

Evolved Chocolate

View this post on Instagram

RECIPE! Low Carb Oreo Tart 🔲 keto | paleo | gluten free | sugar free Servings: 4 CARBS: 4g SUGAR: 1g. INGREDIENTS ▪️ Keto Oreo Cookies: 2 tbsp soft butter (can sub with soft coconut oil) 2 tbsp monk fruit sweetener 1 egg room temp ¼ tsp baking soda ¼ cup cocoa powder ½ cup almond flour 2 tbsp coconut Flour [Note-You could use store bought oreo cookies as well for non low carb option] Crust: ⅓ Cup Oreo Crumbs 1 Tbsp Coconut Butter Melted Filling: ¾ Cup Dark Chocolate Chopped 1 Tbsp Coconut Butter 70 ML Coconut Milk or any nut milk of your choosing INSTRUCTIONS ▪️ Keto Oreo Cookies: Combine the coconut oil(or butter) with the monk fruit, baking soda and cocoa powder. Add in the egg and mix with a rubber spatula, this may look lumpy and separated(that's okay!) Add flours and mix, and it should now be a thick uniform dough. Wrap in plastic wrap and refrigerate for 1 hour. Remove from fridge and put dough in between two large pieces of parchment paper(one on top and one on bottom) and pressing through the parchment, form dough into large rectangle. Roll the dough into a sheet ¼ inch in thickness and punch out 1-1½” circles. Bake for 40 mins at 275 degrees. Crust: Take your oreo cookies and break them down into a fine powder either with a food processor or by hand. Melt the coconut butter and add directly to the crumbs stir together just until combined. Push and flatten crust on the bottom of 5”-6” Pan, set aside. Filling: Chop the chocolate if needed and place in a bowl, set aside. In a small saucepan bring the coconut milk to a boil and then pour over the chopped chocolate. Let stand for 1 minute. Stir the coconut milk and chocolate until completely blended and while mixture is still warm add the melted coconut butter. Continue to stir until fully incorporated. Pour on top of crust, sprinkle some crushed oreo cookies on top and then place in freezer for 20-30 minutes. Then place in fridge for up to 10 minutes before serving.

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Great use of giveaways…

Through partnering with similar brands by hosting joint giveaways, brands are able to generate engagement while tapping into each others followings.

Choc Zero

Limitless

Soozy’s Grain Free

Lily’s Sweets

View this post on Instagram

✨GIVEAWAY✨ We teamed up with our friends at @one1brands to give you the perfect snacking on-the-go giveaway! One lucky winner will receive 12 Lily’s chocolate bars and a variety case of ONE Brand Protein bars 🍫 TO ENTER: 1️⃣Like this pic 2️⃣Follow @lilys_sweets & @one1brands 3️⃣Tag your snack-loving buddy 👯 . . . . . *Giveaway ends 9/19/19 at 11:59pm MST, US residents only* Per Instagram rules, we must mention this is in no way sponsored, administered, or associated with Instagram. By entering, entrants confirm they are 18+ years of age, release Instagram of responsibility. . . . . . . #lilys #lilyssweets #lesssugarsweetlife #chocolate #snack #onebrands #youvefoundtheONE

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Who is taking you behind the scenes?

These brands use Instagram to communicate a unique brand voice that showcases company culture, personality, and that sought after behind the scenes view.

Vive Organics

Coolhaus

Vitacoco

The Coconut Cult

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