Happy 2020! At the start of every new year, health and wellness is top-of-mind in the food and beverage industry and 2020 is no different. So many incredible emerging wellness brands, so little time. Here are 10 F&B makers that we are watching closely as January kicks off.

Have a brand you think we should know about? Let us know!

Good Culture

Similarly to what they did to cottage cheese, this startup dairy maker is shaking up the wellness shot category with a recently-debuted line of probiotic gut shots. Available in unique flavors like Pineapple Turmeric, Chocolate Chaga and Chai Matcha.

Instagram: @good_culture

Superseed Life

With a mission of helping people live “extraordinary lives in mind, body and spirit,” this Austin-based startup is the first seed-based baking company. Products include donuts, cookies and even CBD-infused brownies.

Instagram: @superseed_life

Dr. Squatch Soap Co.

Makers of grooming products without added chemicals, Dr. Squatch is bringing back quality, all-natural soaps catered to men.

Instagram: @drsquatch


Brooklyn-based maker of plant-based energy bites (and fellow Foodboro member!), Keetz has all new products and a refreshed brand look for 2020!

Instagram: @keetzco

Kuli Kuli

Kuli Kuli produces an extensive line of moringa-based superfood products, from snack bars to smoothie kits. Rich in iron, calcium, vitamins and antioxidents, moringa is a super green native to Africa. Kuli Kuli sustainably sources its ingredients and supports farmers.

Instagram: @kulikulifoods

Athletic Brewing Company

Dry January is starting to become sober living. Self-proclaimed beer lovers at heart, the founders of Athletic Brewing started their non-alcoholic brewing company because they wanted to fuel this love while also fueling their passion for health and fitness. Athletic Brewing is a pioneer in this space and is up to big things in 2020.

Instagram: @athleticbrewing

Good Source Foods

Good Source snacks are science-backed eating in its prime.  These folks are kicking wellness up a notch, trying to make sure you pay attention to the right ingredients at the right time of the day Available in three flavors (morning, afternoon and evening), all engineered to get your body  closer to “nature’s glycemic index”.

Instagram: @goodsourcefoods

Pukka Herbs

Pukka’s serving up the tea (literally!). This mission-driven herbal brand offers a wide selection of teas with focus on supporting consumer’s well-being.

Instagram: @pukkaherbsus

Nona Lim

Offering a variety of products from bone broth cups to ramen noodle bowls, Nona Lim makes clean eating convenient. As the refrigerated, grab-and-go meal category continues to grow, this pioneering brand continues to innovate.

Instagram: @nonalimfoods


Chobani announced toward the end of 2019 that they were stepping into the ever-popular oatmilk market. Will the Chobani brand be one synonymous with oatmilk similarly to the Greek yogurt? While the answer lies in the year ahead, what we already know is this “new big food” company is showing the rest of big food what the future looks like.

Instagram: @chobani

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