Bringing a new tool into your company’s operations can be daunting. For this reason, many entrepreneurs put off utilizing valuable softwares and services because they don’t have the time to learn them. We started Foodboro to connect food entrepreneurs to tools that really do make the journey simpler and more productive.

And one of the most valuable tools in our Foodboro Toolkit is HubSpot! This constantly-evolving platform has so much to offer an emerging brand, from sales to marketing, content to advertising. Here’s an introductory look at the ways HubSpot can streamline and scale your food brand, and why you need to sign up ASAP.

Chat With Your Customers – Big and Small

Whether you have a sales team who needs to keep track of buyers and retailers, or you’re a one-person show making personal connections with customers, HubSpot can help you. Automate your processes with their CRM platform, which integrates directly with your email and your website to help you talk to customers more efficiently.

You know those pop-up chat boxes that great websites have? HubSpot can add that to your website, and allows you to create template responses that will answer customer questions. Engage your potential customers and capture every lead!

Build & Share Marketing Campaigns

“Marketing campaign” might sound like a scary concept, but with a tool like HubSpot you don’t have to be a marketing guru to succeed. HubSpot includes a social media scheduling tool, which saves you time and mental energy when planning and executing great content.

Use their tools to build landing pages, distribute and track discount codes, and produce content campaigns that showcase your brand. Having all these pieces in one place makes every step easier. Before you know it, you’ll be a campaign master!

Build A Sales Pipeline

HubSpot’s integration with Shopify makes it a great tool for finally understanding and utilizing your sales pipeline. Loosely, a sales pipeline is the steps of your customer’s journey, from hearing about your brand, to interacting with it, to ordering products and engaging with content.

HubSpot and Shopify together can track the steps in that journey. This example shows how HubSpot can be used to send emails to customers who abandon their carts (or send texts to your internal sales team, so they can connect with the customer personally!).

Get Customer Insights & Feedback

If you want to improve your product and brand, you likely have “get customer feedback” somewhere on your to-do list. But unless you can automate the process, it’s unlikely that you’ll ever make headway on that goal.

Luckily, HubSpot integrates with great customer feedback tools like SurveyMonkey and Typeform. Want to know demographic information about your customers, and get their opinions on your latest SKU? Create simple surveys, and HubSpot will help you send them automatically to customers who have purchased products or viewed your website.

Make Your Existing Tools Talk To Each Other

With all the great softwares and services out there for food brands, the ultimate challenge is making them play nice together. Automation is often greater than the sum of its parts! A system that integrates your email marketing, sales channels, and internal processes is one that will ensure you stand out from the competition.

Ready to get started on HubSpot? You’re in luck, because Foodboro Toolkit members receive a deep discount on their HubSpot subscription. Join today to take advantage of this partnership and many others in the Foodboro Toolkit!