For Harji Singh, the 100mph work ethic of entrepreneurship is nothing new. A partner at LOKI, working alongside long-term friends Rikin Patel and Ashish Joseph, Singh is truly in his element. Simultaneously beverage entrepreneur and Creative Director of the New York-based branding & digital marketing agency Azai Studios, it was a no-brainer to combine his design and tech savvy with Patel and Joseph’s respective business talents to create LOKI in December of 2020.
Born in New Delhi but raised in New York City and Bethlehem, PA, Singh comes from a background in real estate finance, paired with more creative exploits like photography, music production and DJing, which he still does today. After “jumping ship” to the creative industry, Singh worked his way up to eventually found his own company, fusing his artistic interests into one singular outlet that he now fearlessly leads.
With LOKI, Singh aims to ensure that the product’s strategy, brand and messaging stays consistent as the company scales, making certain that all touchpoints reflect the euphoric, premium beverage. Looking to the future, Singh is excited to see LOKI become the go-to can for the beverage and cannabis industry.
When not working on LOKI or with his team at Azai Studios, Singh is kept busy exploring blockchain start-ups, producing electronic music events and the creation of his own charitable organization.