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I've always been on a quest to figure out emerging things and make them approachable. As a Marketer for over 17 years, I started my career in 2004 in digital advertising, trying to convince Blue Chip CPG companies to allocate more than 10% of their $ into a nascent and scary channel called digital -- and no, it wasn't spyware nor popup ads ;). I then got my Brand Management immersion at Mars, Inc, with my last role leading the playbook on growing emerging brands such as Seeds of Change. And now, I've made the 'jump' into running an emerging brand of my dreams, FIELD + FARMER - allowing me to apply all of my past experience but also ride the 'scary' wave of building an emerging brand without the backing of a large company. I couldn't be more honored and proud to bring crave-worthy, plant flavors to all.


Chicago, IL

Years in business

10-15 Years


1. Digital media consultation, 2. Innovation strategy expertise, 3. Brand Positioning expertise, 4. Brand collab with other plant-based makers


Knowledge sharing on selling into retail, alternative/specialty channels and ecomm. best practice sharing on selling refrigerated items (online and in retail). Best practices on building trial + velocities for a refrigerated product with limited budgets.

About Brand

At FIELD + FARMER, we believe that indulgent FLAVOR has been co-opted by BIG FOOD! Full of preservatives, gums and unpronounceable ingredients, this food is junk! FIELD + FARMER is here to show you that BIG FLAVOR grows on small farms. Our lines of refrigerated dressings, dips and bars are 100% plant-based, fresh, and feature fresh produce sourced from small farmers we know and trust. We invite you to EAT PLANTS, NOT JUNK!

Launched in


About Products

we deliver the cleanest, mainstream flavors with produce sourced from small farmers