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Vanessa Murillo is a Co-founder of I Am Grounded, a better-for-you snack company based in Brisbane that harnesses the power of upcycling the natural by-product of the coffee cherry, to contribute positive environmental and social change in coffee producing and coffee drinking communities. Migrating from Colombia, Vanessa grew up in a family of food & coffee entrepreneurs and is passionate about building business for purpose, people and the planet. Holding a dual bachelors in Journalism communications and Political Science as well as a postgraduate in Integrated Marketing Communications, she has worked as a digital/ content marketer and loves taking consumer goods into the digital age via e-commerce. In 2019, she was nominated as a Top marketer for B&T's 30 under 30 and in 2020, I Am Grounded was selected as one of the top 15 global start ups in Consumer Packaged Goods by Rabobank's Foodbytes.


Brisbane, Australia

Years in business

5-10 Years


digital marketing, ecommerce and influencer marketing


Distribution and growth, investment advice (we are raising our pre-seed), mentors in CPG space on scaling