Vasa Martinez

Vasa is the founder & CEO of growthbuster, a remote marketing agency that leverages community, creative, and innovation to help food and beverage brands reach new heights.

With nearly a decade of CPG experience working with and consulting for some of America's fastest-growing companies, Vasa is a proven strategic thinker and integrated marketer whose ingenuity, passion and tenacity make him an invaluable partner for emerging and established brands.

Most recently, Vasa has played a significant role as the CMO for Outer Aisle, one of fastest-growing companies in America (Inc. 500, 2020, 2021). Concurrently, Vasa has established growthbuster as a CPG marketing powerhouse (#15 Fastest-Growing, AdWeek, 2021 / #43 Overall Inc. 500 Pacific Regionals, 2022) with successful clients like Magic Spoon, Gigantic, Toodaloo, and more.

Vasa launched his own functional soda company, Perfy, in February 2022.

We took every bad ingredient out of full sugar and diet sodas and replaced it with the best possible ingredients we could find. No cane sugar, HFCS, artificial sweeteners, colors, or flavors. No preservatives. No caffeine. Just pure indulgence just like you remember, with up to 90% less sugar. We use real, not from concentrate fruit juice and a blend of stevia, monk fruit, and allulose along with nootropics and adaptogens to recreate the taste and mouth feel of childhood favorites. The best part? Your taste buds AND your brain will thank you for it.

Perfy is thoughtfully crafted for a happy brain. Perfy never uses concentrates. And the impact on blood sugar for diabetics is like drinking water.