When it comes to hot packaging trends in food & beverage, nutrition and ingredient callouts, particularly of the bold and dramatic variety, really pop.
In today’s Instagrammable consumer culture, a package with bright colors and bold text stands out, both online and on store shelves. And when it comes to hot packaging trends in food & beverage, nutrition and ingredient callouts, particularly of the bold and dramatic variety, really pop.
Looking to get consumer attention? Consider highlighting positive product attributes such as the minimal ingredient list or superb nutritional values.
Below are a few brands using this tactic to inspire your own packaging designs.
Boulder Canyon uses a consistent color theme across its range of chips to help distinguish type of oil and flavor; bold nutrition claims such as "60% less sodium."
Pastel colors, a hot CPG trend, along with a bold logo, simple visuals and emphasis on "lactose free" callouts help Beckon stand out in a crowded freezer.
A game changer in the nutrition bar category, RxBar's rapid growth is due in part to its minimal packaging, bright colors and emphasis on the simple ingredients.
By stressing the high protein and low carb/sugar counts, and using pastels and cartoon graphics, Magic Spoon is targeting the nostalgia-inclined consumer looking for diet-friendly cereal alternatives.
Planning a package redesign? Check out these resources for some inspiration:
Have a bright + bold package design you think deserves creds? Submit to us via email (makers@foodboro.com) or let us know on Instagram!
In today’s Instagrammable consumer culture, a package with bright colors and bold text stands out, both online and on store shelves. And when it comes to hot packaging trends in food & beverage, nutrition and ingredient callouts, particularly of the bold and dramatic variety, really pop.
Looking to get consumer attention? Consider highlighting positive product attributes such as the minimal ingredient list or superb nutritional values.
Below are a few brands using this tactic to inspire your own packaging designs.
Boulder Canyon uses a consistent color theme across its range of chips to help distinguish type of oil and flavor; bold nutrition claims such as "60% less sodium."
Pastel colors, a hot CPG trend, along with a bold logo, simple visuals and emphasis on "lactose free" callouts help Beckon stand out in a crowded freezer.
A game changer in the nutrition bar category, RxBar's rapid growth is due in part to its minimal packaging, bright colors and emphasis on the simple ingredients.
By stressing the high protein and low carb/sugar counts, and using pastels and cartoon graphics, Magic Spoon is targeting the nostalgia-inclined consumer looking for diet-friendly cereal alternatives.
Planning a package redesign? Check out these resources for some inspiration:
Have a bright + bold package design you think deserves creds? Submit to us via email (makers@foodboro.com) or let us know on Instagram!
In today’s Instagrammable consumer culture, a package with bright colors and bold text stands out, both online and on store shelves. And when it comes to hot packaging trends in food & beverage, nutrition and ingredient callouts, particularly of the bold and dramatic variety, really pop.
Looking to get consumer attention? Consider highlighting positive product attributes such as the minimal ingredient list or superb nutritional values.
Below are a few brands using this tactic to inspire your own packaging designs.
Boulder Canyon uses a consistent color theme across its range of chips to help distinguish type of oil and flavor; bold nutrition claims such as "60% less sodium."
Pastel colors, a hot CPG trend, along with a bold logo, simple visuals and emphasis on "lactose free" callouts help Beckon stand out in a crowded freezer.
A game changer in the nutrition bar category, RxBar's rapid growth is due in part to its minimal packaging, bright colors and emphasis on the simple ingredients.
By stressing the high protein and low carb/sugar counts, and using pastels and cartoon graphics, Magic Spoon is targeting the nostalgia-inclined consumer looking for diet-friendly cereal alternatives.
Planning a package redesign? Check out these resources for some inspiration:
Have a bright + bold package design you think deserves creds? Submit to us via email (makers@foodboro.com) or let us know on Instagram!
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