A nod to the childhood memories of mornings spent with Tony the Tiger and Lucky the Leprechaun, and after-school snacks spent with the Keebler Elf and Chester Cheetah, emerging food & beverage brands are rethinking the brand mascot for today’s consumer. Brand characters act as a symbol for the brand and are a great way to stand out. Below are a few brands leveraging a brand mascot in their product’s packaging.
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Good Day Chocolates
Dave’s Killer Bread
Noshi Food Paint
Snack Brigade Incredi Puffs
Off Limits Cereal
The Salty Heifer
Aura Bora Sparkling Water
Sweet Leaf Tea
What brands have you seen using characters and mascots in their packaging? Let us know via email ([email protected]) or sending us a DM on Instagram!
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