A nod to the childhood memories of mornings spent with Tony the Tiger and Lucky the Leprechaun, and after-school snacks spent with the Keebler Elf and Chester Cheetah, emerging food & beverage brands are rethinking the brand mascot for today’s consumer. Brand characters act as a symbol for the brand and are a great way to stand out. Below are a few brands leveraging a brand mascot in their product’s packaging.

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Good Day Chocolates

Dave’s Killer Bread

Noshi Food Paint

Snack Brigade Incredi Puffs

Off Limits Cereal

The Salty Heifer 

Aura Bora Sparkling Water

Sweet Leaf Tea

What brands have you seen using characters and mascots in their packaging? Let us know via email ([email protected]) or sending us a DM on Instagram! 

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