Here’s your weekly reading roundup:

With new products from familiar brands, both big and small, 2020 is off to a great start, and it hasn’t even begun. We’re keeping a close watch on the trends, companies and makers that will shape the new year and beyond.

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Trendwatching at Nosh Live (Food Navigator USA)

From December 9-10, is hosting its annual Nosh Live event in Santa Monica, CA with numerous brands showcasing new products. Food Navigator USA is on the scene; see their roundup of trends to watch in the coming year.

Chobani takes on the plant-based category by siphoning spend into sampling (The Drum)

With its recently launched oat milk products, Chobani is taking its marketing efforts on the road. See what the company has planned, and where you can snag a sample of its latest innovations.

General Mills joins the plant-based frenzy with a new dairy-free yogurt (Star Tribune)

To compete with the plethora of other makers joining the plant-based yogurt movement, the Minneapolis Big Food maker announced the launch of its own line.

The Food Dive Awards for 2019 (Food Dive)

See which movers and shakers Food Dive deemed worthy of top honors in the site’s annual roundup.

BONUS: Forbes unveils its annual 30 Under 30 list… see which food & beverage entrepreneurs were selected for 2020! 

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