Industry Buzz

Reading Roundup: January 8th, 2019

Salad lines are massive. Fiji won the Golden Globes. And robots are replacing your delivery driver.

Reading Roundup: January 8th, 2019

We're always on the lookout for news that food entrepreneurs can learn from and enjoy. What happened this week? New Year's Resolutions are clogging salad chains. Fiji won the Golden Globes. And robots are replacing your delivery driver. Read on for your most relevant food news!

Here's a rundown:

Lines for salads out of control after ‘eat healthy’ resolutions (New York Post)

2019 isn't just any new year. It's also a peak year in the era of wellness, and customers are taking their healthfulness resolutions very seriously. If your business is in the health and wellness category, are you making the most of this season? Using rewards programs, discounts and special menu items can help you gain and keep health-focused customers.

'Fiji Water Girl' went viral at the Golden Globes — and it's part of a brilliant marketing strategy more than a decade in the making (Business Insider)

Even if you didn't watch the Golden Globes on Sunday, you've likely heard about the Fiji Water Girl. Paparazzi caught her and her tray of Fiji bottles were spotted in just about every photo taken that night, attracting the attention of just about everyone. Despite all the awards given that night, the real winner was Fiji - who generated huge amounts of earned media. A reminder that brand ambassadors and savvy product placement can upstage even A-list celebrities! Suddenly, we're feeling thirsty.

GM and DoorDash to deliver food in self-driving cars (CNN)

In a test to see how customers respond to a human-free delivery experience, GM and DoorDash are teaming up to deliver food in self-driving cars. Ford is also doing a similar test with other food delivery companies, though an "emergency" driver is located in the car just in case. Will driverless cars be taking over food delivery? It certainly won't happen overnight. Some customers may love a fully automated experience, but some may hate the experience of retrieving their food from a car.

Want the best in food news, interviews with makers, and food business resources delivered to your inbox? Sign up for our weekly newsletter!

We're always on the lookout for news that food entrepreneurs can learn from and enjoy. What happened this week? New Year's Resolutions are clogging salad chains. Fiji won the Golden Globes. And robots are replacing your delivery driver. Read on for your most relevant food news!

Here's a rundown:

Lines for salads out of control after ‘eat healthy’ resolutions (New York Post)

2019 isn't just any new year. It's also a peak year in the era of wellness, and customers are taking their healthfulness resolutions very seriously. If your business is in the health and wellness category, are you making the most of this season? Using rewards programs, discounts and special menu items can help you gain and keep health-focused customers.

'Fiji Water Girl' went viral at the Golden Globes — and it's part of a brilliant marketing strategy more than a decade in the making (Business Insider)

Even if you didn't watch the Golden Globes on Sunday, you've likely heard about the Fiji Water Girl. Paparazzi caught her and her tray of Fiji bottles were spotted in just about every photo taken that night, attracting the attention of just about everyone. Despite all the awards given that night, the real winner was Fiji - who generated huge amounts of earned media. A reminder that brand ambassadors and savvy product placement can upstage even A-list celebrities! Suddenly, we're feeling thirsty.

GM and DoorDash to deliver food in self-driving cars (CNN)

In a test to see how customers respond to a human-free delivery experience, GM and DoorDash are teaming up to deliver food in self-driving cars. Ford is also doing a similar test with other food delivery companies, though an "emergency" driver is located in the car just in case. Will driverless cars be taking over food delivery? It certainly won't happen overnight. Some customers may love a fully automated experience, but some may hate the experience of retrieving their food from a car.

Want the best in food news, interviews with makers, and food business resources delivered to your inbox? Sign up for our weekly newsletter!

We're always on the lookout for news that food entrepreneurs can learn from and enjoy. What happened this week? New Year's Resolutions are clogging salad chains. Fiji won the Golden Globes. And robots are replacing your delivery driver. Read on for your most relevant food news!

Here's a rundown:

Lines for salads out of control after ‘eat healthy’ resolutions (New York Post)

2019 isn't just any new year. It's also a peak year in the era of wellness, and customers are taking their healthfulness resolutions very seriously. If your business is in the health and wellness category, are you making the most of this season? Using rewards programs, discounts and special menu items can help you gain and keep health-focused customers.

'Fiji Water Girl' went viral at the Golden Globes — and it's part of a brilliant marketing strategy more than a decade in the making (Business Insider)

Even if you didn't watch the Golden Globes on Sunday, you've likely heard about the Fiji Water Girl. Paparazzi caught her and her tray of Fiji bottles were spotted in just about every photo taken that night, attracting the attention of just about everyone. Despite all the awards given that night, the real winner was Fiji - who generated huge amounts of earned media. A reminder that brand ambassadors and savvy product placement can upstage even A-list celebrities! Suddenly, we're feeling thirsty.

GM and DoorDash to deliver food in self-driving cars (CNN)

In a test to see how customers respond to a human-free delivery experience, GM and DoorDash are teaming up to deliver food in self-driving cars. Ford is also doing a similar test with other food delivery companies, though an "emergency" driver is located in the car just in case. Will driverless cars be taking over food delivery? It certainly won't happen overnight. Some customers may love a fully automated experience, but some may hate the experience of retrieving their food from a car.

Want the best in food news, interviews with makers, and food business resources delivered to your inbox? Sign up for our weekly newsletter!

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