Marketing is sometimes a frustrating game. We can get caught up thinking that our product should speak for itself. If you're not a millennial or a member of Gen Z, you might not understand how - or why - to speak to them. This week's readings have some food for thought in that area. You don't have to compromise your brand or product in order to communicate with an audience that's different than you! Start here to get some insight on Twitter marketing, Gen Z preferences, and more.
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Here's a rundown:
Learn: Use These 3 Strategies for Your Food Startup to Stand Out and Take Off (Entrepreneur)
We keep hearing that there's never been a better time to start a food business. But with the rush of new companies into the market, you've got to be more strategic than ever to stand out. Here are some top-level considerations that 301 INC Founder John Haugen is sharing for success. They're written for today's entrepreneurial landscape, and definitely worth reading.
Study: What Gen Z Consumers Want From Restaurants (Forbes)
Gen Z, the most internet-savvy generation of them all, is much more complex than you might think. This piece breaks down some of the research conclusions on Gen Z - they're price conscious, they hate traditional advertising - and how they translate to the restaurant category. These young people represent 25% of restaurant traffic, so it's time to listen up!
Read: Corn Nuts is driving sales — and winning millennials — with 'out of the box' Twitter marketing (Marketing Dive)
The trend towards of-the-moment, millennial-friendly Twitter marketing may infuriate those used to speaking to a brand's audience in a more formal way. But this Corn Nuts case study demonstrates the value of high-quality targeted interaction with your brand's fans. Replacing paid acquisition with a recent college grad who knows how to make memes? Your grandmother's brand would never. But it may be right for you!
Marketing is sometimes a frustrating game. We can get caught up thinking that our product should speak for itself. If you're not a millennial or a member of Gen Z, you might not understand how - or why - to speak to them. This week's readings have some food for thought in that area. You don't have to compromise your brand or product in order to communicate with an audience that's different than you! Start here to get some insight on Twitter marketing, Gen Z preferences, and more.
Our newsletter subscribers get our Reading Roundup delivered right to their inbox. Join them!
Here's a rundown:
Learn: Use These 3 Strategies for Your Food Startup to Stand Out and Take Off (Entrepreneur)
We keep hearing that there's never been a better time to start a food business. But with the rush of new companies into the market, you've got to be more strategic than ever to stand out. Here are some top-level considerations that 301 INC Founder John Haugen is sharing for success. They're written for today's entrepreneurial landscape, and definitely worth reading.
Study: What Gen Z Consumers Want From Restaurants (Forbes)
Gen Z, the most internet-savvy generation of them all, is much more complex than you might think. This piece breaks down some of the research conclusions on Gen Z - they're price conscious, they hate traditional advertising - and how they translate to the restaurant category. These young people represent 25% of restaurant traffic, so it's time to listen up!
Read: Corn Nuts is driving sales — and winning millennials — with 'out of the box' Twitter marketing (Marketing Dive)
The trend towards of-the-moment, millennial-friendly Twitter marketing may infuriate those used to speaking to a brand's audience in a more formal way. But this Corn Nuts case study demonstrates the value of high-quality targeted interaction with your brand's fans. Replacing paid acquisition with a recent college grad who knows how to make memes? Your grandmother's brand would never. But it may be right for you!
Marketing is sometimes a frustrating game. We can get caught up thinking that our product should speak for itself. If you're not a millennial or a member of Gen Z, you might not understand how - or why - to speak to them. This week's readings have some food for thought in that area. You don't have to compromise your brand or product in order to communicate with an audience that's different than you! Start here to get some insight on Twitter marketing, Gen Z preferences, and more.
Our newsletter subscribers get our Reading Roundup delivered right to their inbox. Join them!
Here's a rundown:
Learn: Use These 3 Strategies for Your Food Startup to Stand Out and Take Off (Entrepreneur)
We keep hearing that there's never been a better time to start a food business. But with the rush of new companies into the market, you've got to be more strategic than ever to stand out. Here are some top-level considerations that 301 INC Founder John Haugen is sharing for success. They're written for today's entrepreneurial landscape, and definitely worth reading.
Study: What Gen Z Consumers Want From Restaurants (Forbes)
Gen Z, the most internet-savvy generation of them all, is much more complex than you might think. This piece breaks down some of the research conclusions on Gen Z - they're price conscious, they hate traditional advertising - and how they translate to the restaurant category. These young people represent 25% of restaurant traffic, so it's time to listen up!
Read: Corn Nuts is driving sales — and winning millennials — with 'out of the box' Twitter marketing (Marketing Dive)
The trend towards of-the-moment, millennial-friendly Twitter marketing may infuriate those used to speaking to a brand's audience in a more formal way. But this Corn Nuts case study demonstrates the value of high-quality targeted interaction with your brand's fans. Replacing paid acquisition with a recent college grad who knows how to make memes? Your grandmother's brand would never. But it may be right for you!
