Sign up for Foodboro’s newsletter to keep up with must-know news for food and beverage entrepreneurs.

Welcome to Foodboro’s newest member!

Who: Wella Organics
What: Healthy, refrigerated snacks
Where: Austin, TX
Connect: Instagram

Made with wholesome and organic, nutrient-rich ingredients, Wella Organics (formerly Wella Bars) is on a mission to encourage healthier living by providing plant-based, nutrient-dense, protein-packed snacks, while at the same time supporting honey bees.

Founded by Deborah Nease and George Ghilarducci, Wella’s first product was Wella Bars, which hit the refrigerated market space in 2015. Having previously manufactured organic Mediterranean-style sauces under the name Cibo Naturals (which are carried in Whole Foods and Costco), the founders are adept at navigating the refrigerated products space along with manufacturing and retail partnerships.

Wella Organics (the name change occurred last year) is now deepening their look at the refrigerated snack space and seeing what else they can produce that’s organic, natural and clean. “It fits our ethos,” Ghilarducci said at the NOSH Live Summer show in 2018.

So what sets Wella apart? Well, beyond all their products being certified organic, non-GMO and free of any added hormones or antibiotics, they taste great!

Try Wella’s original nut butter-based protein bars, superfood bars or their new super omega squares. You can buy online, or find a retailer near you.

Take your business to the next level. Become a Foodboro member.