Each week, we’ll be posting the content that caught our team’s eye on the internet. Staying current is one of the most fun parts of our job, and we love to share the industry news that made it to our Slack channel or water cooler.
Here’s a rundown:
The Pros and Cons of Food Delivery and Meal Prep Services, from HuffPost
It’s not often that we take the time to think about the negative implications of our meal kits. Of course we know the benefits: fresh food, the ability to cook without the burden of shopping, and the cooking experience. But when you calculate the environmental costs (anyone who’s ever gotten a Blue Apron knows that you could build a small apartment with the packaging) and other downsides – is it worth it?
Amazon Launches Storefronts as it Promotes Smaller U.S. Businesses, from CNBC
The game is changing for Amazon sellers. Now, shoppers can choose specifically from small- to medium-sized businesses via Amazon Storefronts. This will hopefully level the playing field for those third-party sellers, who have to compete against Amazon prices in the marketplace. Can Amazon recreate the feeling of shopping at your favorite boutiques, online? Time will tell.
The Rise of ‘Stealth Small Brands’ as Big Food Fights Back, from Just Food
The food brand you enjoy, or even look up to, may not be what you think it is. Huge food companies like Nestlé are cashing in on the market share that small, artisanal food brands are garnering by releasing products that look small, but aren’t. These companies use tools like branding and merchandising to make their “stealth small brands” look like the real little guys. Take a look at this list to find out if you’ve been fooled by some hip packaging.