Your social media game is strong. Your website is beautiful. But how are your brand’s emails looking? With today’s online consumer both social media and website are crucial, yes, but don’t overlook your email newsletters! Drive DTC sales by connecting with consumers, building loyalty and growing your community of evangelists.
Like all other touch points (social accounts, website, product packaging, shipping collateral, etc.), your email is an extension of your brand’s look and persona. Remember, your audience follows you because they WANT to. But you’ve got to give them an incentive; a reason to hit subscribe. Connect and engage with your subscribers through VIP exclusive discounts, company news, fun ways to use your products, educational content, special events, and more!
Below are some brands we subscribe to who are using these strategies in their email marketing.
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Marigold Bars
What we love:
- Educational blog content
- Daily giveaway to email subscribers… gives them a reason to open!
Olipop
What we love:
- Special discount code to save 15%
- Beautiful images
Quest Nutrition
What we love:
- Promotes subscribe & save option on site
- Drives to blog/recipe content
- Educates on how to use product
Good Culture
What we love:
- Recipe inspiration
- Shows where consumers can find new products
Ugly Drinks
What we love:
- Early access to new product launch
- Drives to online shop
Brightland
What we love:
- Personal note from founder
- Beautiful imagery
- Product education
Halo Top Creamery
What we love:
- On-brand font and images
- Play on words… quirky
- Seasonal product news
Additional resources:
- The 7 E-commerce Emails Every Food Brand Should Be Sending (Foodboro)
- How Food & Beverage Brands are Owning Win-Back Emails (Klaviyo)
Is email working well for you? We’d love to hear about your success with email marketing. Send us an email at [email protected]!
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