Ask an Expert

Brand & packaging designer, and fellow Foodboro Partner, Haylee Jordan wants food & beverage founders to understand good design is more than good art.

Foodboro Partner Heather Desantis of Publicity for Good joins us to talk about the fundamentals of PR for CPG brands, from understanding your unique story to your value proposition.

Foodboro Partner Natalie Alibrandi of Nali Consulting joins us to break down the basics of building a CPG brand, from product innovation to working with co-mans to get it on shelves.

Foodboro Partner Shaun Brandt of Oddit joins us to break down the basics of building a website that leads to high-converting customers, plus audits a few audience members' websites.

Foodboro Partner Amanda DeVries of Eye Candy Design shares the who, what, when and why of rebranding for food & beverage startups.

Foodboro Partner Social Nature's VP of Marketing, Jessica Malach, joined us to talk about her experience in the CPG industry, how she got started with Social Nature, how Social Nature is helping emerging CPG brands move product and collect data and how brands can customize their campaigns. Plus, we've got a special deal for Foodboro members!

Chelsea Ford of Females in Food, one of Foodboro's newest Partner Members, joined us to talk about her experience in the CPG industry, the model of her coaching and best practices for emerging packaged food and beverage brands to get stocked, sold and put more money in their pocket for every product they sell.

Foodboro sat down with Helen Guo of Schoolyard Snacks to discuss her journey to entrepreneurship, how she utilized LinkedIn to build her personal brand as well as her DTC company, and how she and her partner are able to work from anywhere and still successfully build a growing CPG business.

Fernando Arendar of Nitid Studio, one of Foodboro's newest Partner Members, joined us to talk about his experience working with larger CPG clients, the importance of understanding consumer behavior in package design, best practices for emerging food & beverage brands, and trends he is seeing on grocery store shelves.

We sat down with Katie Ring of Katie Ring Photography to talk about FIVE things you need to know before hiring a photogrpaher for your brand.

Jeff Jacobs of ePac Flexible Packaging Solutions joined us to talk about the ins and outs of packaging for food & beverage, and how ePac is helping brands stand out on shelves to compete with Big Food through offering professional, polished packaging.

We went LIVE with Kristen Keller of Mable Wholesale to talk about how Mable helps connect emerging food & beverage brands with retailers nationwide through their digital wholesale platform.

ICYMI: We hosted a Zoom webinar in partnership with Rodeo CPG. During the event Rodeo’s content head, Adam Pollack, shared the keys to a scrappy (and successful!) retail sales strategy for early-stage CPG brands

Ken Ojuka of Fiddle Inventory Management started the inventory operations company after seeing a need for a tool that helps early-stage CPG brands easily navigate their business. He and his team have spent that past 2 years building the software to help resolve the pains for you, the New Maker.

ICYMI: We hosted a Zoom webinar Monday, July 19 at 4pm EST in partnership with Umai Marketing. During the event we discussed the keys to building a digital growth system for your CPG biz, so that you can have an efficient marketing machine that gives you back your time and starts getting you results.

Recently, we spoke with David to learn what food and beverage makers should do when plotting out their media strategy.

Stefan Alexiev started the perishable shipping network after struggling himself with shipping product for his other company, Raw Juicery.

Amanda DeVries of Eye Candy Design specializes in branding and rebranding food and beverage companies. As you probably already know, this is not an easy task.

Chris Baum, gives us the lowdown on what to expect for the upcoming shipageddon.

AMAZON. If you can make it here, you can make it anywhere. But where do you start? And how?

What does it take to build an authentic brand?

Today we’re chatting with Nadia Jackson, director of retail for North America for Sodexo, which provides food service for universities, schools, corporations, hospitals and more.

Nikki Nardick gives us the lowdown on how early-stage food and beverage brands can garner some good press for the products.

Branding and packaging design for consumer packaged goods is a nuanced endeavor best suited for those with previous experience in the field.

Today, we've hit up Jason Foscolo, PLLC of The Food Law Firm in New York to give us the lowdown on pertinent legal issues food and beverage makers need to be aware of in the time of Covid-19.

We chatted with Sandra Velasquez, a sales and distribution consultant who’s also a NYC-based sales manager for Van Leeuwen Ice Cream and Hi-Bar shampoo

We got to chat with Katie, who’s based in Boston, about what makes a great product photo and so much more.

Rachel has thoughtfully curated her all-natural bodega, The Goods Mart, with locations in New York City and LA, with better-for-you alternatives.

As a food startup, you are likely running on limited resources.

In this interview Rene shares insights on working with a co-manufacturer and how to execute a sustainable (and affordable) supply chain.

Finding a co-packer and moving your brand into third-party manufacturing, can be an intimidating process. We talked with one co-packer about how to succeed.

Complying with food safety and labeling regulations is one of the most difficult jobs of the food entrepreneur. Unfortunately, it's also the most important.

Recently, we called for food packaging questions in our newsletter.

With a lean startup, hiring a legal advisor is often impossible.

Everyone wants to know how to obtain customers, but should we really be focused on keeping them?

Still using a pen and paper to keep track of your recipes, your ingredients, and your COGS? New software company Galley Solutions is going to change that.

Food business financing can be convoluted. We chatted with Jarred Maxwell of Foodshed Investors to get help on all things fiscal.

Wondering what it's really like to be part of an accelerator cohort?

Selling to retail is a constant challenge.

Not using your local library to build your food business?

Need help building a killer Kickstarter campaign for your food business? We interviewed Carol Benovic-Bradley, the Food Outreach Lead for Kickstarter.

Ian Pasquarelli has seen food brands fail and succeed, and he's helped them launch, grow and scale.

We sat down with Chris Wren, Marketplace Business Development Director at Shelfmint.

Building a team can be one of the most rewarding parts of business ownership you have the opportunity to be better than ever before.