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Have a question about building a CPG brand and not sure where to turn? We fill the gap with information from trusted industry veterans.

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Food & Beverage Package Design is More Than Cool Art
Member Only
Apr 17, 2023

Food & Beverage Package Design is More Than Cool Art

Brand & packaging designer, and fellow Foodboro Partner, Haylee Jordan wants food & beverage founders to understand good design is more than good art.

Foodboro Forum: Planning Your PR Strategy for 2023 with Foodboro Partner Publicity For Good
Member Only
Aug 26, 2022

Foodboro Forum: Planning Your PR Strategy for 2023 with Foodboro Partner Publicity For Good

Foodboro Partner Heather Desantis of Publicity for Good joins us to talk about the fundamentals of PR for CPG brands, from understanding your unique story to your value proposition.

Foodboro Forum: Building a CPG Brand From the Ground Up with Foodboro Partner Nali Consulting
Member Only
Aug 24, 2022

Foodboro Forum: Building a CPG Brand From the Ground Up with Foodboro Partner Nali Consulting

Foodboro Partner Natalie Alibrandi of Nali Consulting joins us to break down the basics of building a CPG brand, from product innovation to working with co-mans to get it on shelves.

Foodboro Forum: Building a DTC Website That Converts With Oddit
Member Only
Jul 21, 2022

Foodboro Forum: Building a DTC Website That Converts With Oddit

Foodboro Partner Shaun Brandt of Oddit joins us to break down the basics of building a website that leads to high-converting customers, plus audits a few audience members' websites.

Packaging Pulse: Rebranding 411 for Food & Beverage
Member Only
Jul 8, 2022

Packaging Pulse: Rebranding 411 for Food & Beverage

Foodboro Partner Amanda DeVries of Eye Candy Design shares the who, what, when and why of rebranding for food & beverage startups.

Ask an Expert: Jessica Malach, VP Marketing at Social Nature
Member Only
Jun 9, 2022

Ask an Expert: Jessica Malach, VP Marketing at Social Nature

Foodboro Partner Social Nature's VP of Marketing, Jessica Malach, joined us to talk about her experience in the CPG industry, how she got started with Social Nature, how Social Nature is helping emerging CPG brands move product and collect data and how brands can customize their campaigns. Plus, we've got a special deal for Foodboro members!

Ask an Expert: Chelsea Ford of Females in Food
Member Only
Nov 30, 2021

Ask an Expert: Chelsea Ford of Females in Food

Chelsea Ford of Females in Food, one of Foodboro's newest Partner Members, joined us to talk about her experience in the CPG industry, the model of her coaching and best practices for emerging packaged food and beverage brands to get stocked, sold and put more money in their pocket for every product they sell.

Leveraging LinkedIn for Food & Beverage Founders: An Interview With Helen Guo of Schoolyard Snacks
Member Only
Oct 15, 2021

Leveraging LinkedIn for Food & Beverage Founders: An Interview With Helen Guo of Schoolyard Snacks

Foodboro sat down with Helen Guo of Schoolyard Snacks to discuss her journey to entrepreneurship, how she utilized LinkedIn to build her personal brand as well as her DTC company, and how she and her partner are able to work from anywhere and still successfully build a growing CPG business.

Ask an Expert: Fernando Arendar of Nitid Studio
Member Only
Oct 6, 2021

Ask an Expert: Fernando Arendar of Nitid Studio

Fernando Arendar of Nitid Studio, one of Foodboro's newest Partner Members, joined us to talk about his experience working with larger CPG clients, the importance of understanding consumer behavior in package design, best practices for emerging food & beverage brands, and trends he is seeing on grocery store shelves.

What to Know Before Hiring a Product Photographer
Member Only
Sep 30, 2021

What to Know Before Hiring a Product Photographer

We sat down with Katie Ring of Katie Ring Photography to talk about FIVE things you need to know before hiring a photogrpaher for your brand.

Ask an Expert: Jeff Jacobs of ePac Flexible Packaging
Member Only
Sep 14, 2021

Ask an Expert: Jeff Jacobs of ePac Flexible Packaging

Jeff Jacobs of ePac Flexible Packaging Solutions joined us to talk about the ins and outs of packaging for food & beverage, and how ePac is helping brands stand out on shelves to compete with Big Food through offering professional, polished packaging.

Foodboro x Mable: Digital Wholesale
Member Only
Aug 5, 2021

Foodboro x Mable: Digital Wholesale

We went LIVE with Kristen Keller of Mable Wholesale to talk about how Mable helps connect emerging food & beverage brands with retailers nationwide through their digital wholesale platform.

Foodboro x Rodeo CPG: Keys to a Scrappy Retail Sales Strategy
Member Only
Jul 29, 2021

Foodboro x Rodeo CPG: Keys to a Scrappy Retail Sales Strategy

ICYMI: We hosted a Zoom webinar in partnership with Rodeo CPG. During the event Rodeo’s content head, Adam Pollack, shared the keys to a scrappy (and successful!) retail sales strategy for early-stage CPG brands

Ask an Expert: Ken Ojuka of Fiddle Inventory Management
Member Only
Jul 21, 2021

Ask an Expert: Ken Ojuka of Fiddle Inventory Management

Ken Ojuka of Fiddle Inventory Management started the inventory operations company after seeing a need for a tool that helps early-stage CPG brands easily navigate their business. He and his team have spent that past 2 years building the software to help resolve the pains for you, the New Maker.

Foodboro x UMAI: CPG Marketing Masterclass
Member Only
Jul 20, 2021

Foodboro x UMAI: CPG Marketing Masterclass

ICYMI: We hosted a Zoom webinar Monday, July 19 at 4pm EST in partnership with Umai Marketing. During the event we discussed the keys to building a digital growth system for your CPG biz, so that you can have an efficient marketing machine that gives you back your time and starts getting you results.

Ask an Expert: David Semanoff on Cultivating the Perfect PR Strategy
Member Only
Jul 14, 2021

Ask an Expert: David Semanoff on Cultivating the Perfect PR Strategy

Recently, we spoke with David to learn what food and beverage makers should do when plotting out their media strategy.

Ask an Expert: Stefan Alexiev of VNDR Shipping
Member Only
Jul 8, 2021

Ask an Expert: Stefan Alexiev of VNDR Shipping

Stefan Alexiev started the perishable shipping network after struggling himself with shipping product for his other company, Raw Juicery.

Ask an Expert: Amanda De Vries of Eye Candy Design
Member Only
Jan 19, 2021

Ask an Expert: Amanda De Vries of Eye Candy Design

Amanda DeVries of Eye Candy Design specializes in branding and rebranding food and beverage companies. As you probably already know, this is not an easy task.

Ask an Expert: Chris Baum of Taylor Logistics
Member Only
Nov 3, 2020

Ask an Expert: Chris Baum of Taylor Logistics

Chris Baum, gives us the lowdown on what to expect for the upcoming shipageddon.

So You Want to Sell Your Product on Amazon....
Member Only
Oct 29, 2020

So You Want to Sell Your Product on Amazon....

AMAZON. If you can make it here, you can make it anywhere. But where do you start? And how?

Ask an Expert: Steve Redmond of Rival Brands
Member Only
Oct 23, 2020

Ask an Expert: Steve Redmond of Rival Brands

What does it take to build an authentic brand?

Ask a Retail Expert: Nadia Jackson, Director of Retail for Sodexo
Member Only
Aug 31, 2020

Ask a Retail Expert: Nadia Jackson, Director of Retail for Sodexo

Today we’re chatting with Nadia Jackson, director of retail for North America for Sodexo, which provides food service for universities, schools, corporations, hospitals and more.

Ask an Expert: Nikki Nardick of Knack PR
Member Only
Aug 24, 2020

Ask an Expert: Nikki Nardick of Knack PR

Nikki Nardick gives us the lowdown on how early-stage food and beverage brands can garner some good press for the products.

Ask an Expert: Marc Jobin of Jobin Design
Member Only
Jul 14, 2020

Ask an Expert: Marc Jobin of Jobin Design

Branding and packaging design for consumer packaged goods is a nuanced endeavor best suited for those with previous experience in the field.

Ask an Expert: Jason Foscolo, PLLC of The Food Law Firm
Member Only
May 18, 2020

Ask an Expert: Jason Foscolo, PLLC of The Food Law Firm

Today, we've hit up Jason Foscolo, PLLC of The Food Law Firm in New York to give us the lowdown on pertinent legal issues food and beverage makers need to be aware of in the time of Covid-19.

Ask an Expert: Sandra Velasquez, Sales and Distribution Consultant
Member Only
May 11, 2020

Ask an Expert: Sandra Velasquez, Sales and Distribution Consultant

We chatted with Sandra Velasquez, a sales and distribution consultant who’s also a NYC-based sales manager for Van Leeuwen Ice Cream and Hi-Bar shampoo

Ask an Expert: Katie Ring of Katie Ring Photography
Member Only
Feb 19, 2020

Ask an Expert: Katie Ring of Katie Ring Photography

We got to chat with Katie, who’s based in Boston, about what makes a great product photo and so much more.

Ask An Assortment Expert: Rachel Krupa of The Goods Mart
Member Only
Jan 8, 2020

Ask An Assortment Expert: Rachel Krupa of The Goods Mart

Rachel has thoughtfully curated her all-natural bodega, The Goods Mart, with locations in New York City and LA, with better-for-you alternatives.

On The Power of Community: A Conversation with Hannah Kullberg
Member Only
Nov 6, 2019

On The Power of Community: A Conversation with Hannah Kullberg

As a food startup, you are likely running on limited resources.

Ask a Supply Chain Expert: Rene Jacquat, LogiChain Solutions
Member Only
Oct 2, 2019

Ask a Supply Chain Expert: Rene Jacquat, LogiChain Solutions

In this interview Rene shares insights on working with a co-manufacturer and how to execute a sustainable (and affordable) supply chain.

Ask a Co-Packing Expert: Corey Meyer, Little Bird Kitchen
Member Only
Aug 28, 2019

Ask a Co-Packing Expert: Corey Meyer, Little Bird Kitchen

Finding a co-packer and moving your brand into third-party manufacturing, can be an intimidating process. We talked with one co-packer about how to succeed.

Ask a Food Safety Expert: Ned Klein
Member Only
Aug 22, 2019

Ask a Food Safety Expert: Ned Klein

Complying with food safety and labeling regulations is one of the most difficult jobs of the food entrepreneur. Unfortunately, it's also the most important.

Jobin Design Answers Your Food Packaging Questions
Member Only
Jul 29, 2019

Jobin Design Answers Your Food Packaging Questions

Recently, we called for food packaging questions in our newsletter.

Ask a Food Law Expert: Jeremy Halpern, Nutter Law
Member Only
Jun 5, 2019

Ask a Food Law Expert: Jeremy Halpern, Nutter Law

With a lean startup, hiring a legal advisor is often impossible.

Ask a Customer Retention Expert: Kaitlin Holliday, Four Sigmatic
Member Only
May 22, 2019

Ask a Customer Retention Expert: Kaitlin Holliday, Four Sigmatic

Everyone wants to know how to obtain customers, but should we really be focused on keeping them?

Ask a Costing Expert: Benji Koltai, Galley Solutions
Member Only
Apr 18, 2019

Ask a Costing Expert: Benji Koltai, Galley Solutions

Still using a pen and paper to keep track of your recipes, your ingredients, and your COGS? New software company Galley Solutions is going to change that.

Ask a Financing Expert: Jarred Maxwell, Foodshed Investors
Member Only
Apr 3, 2019

Ask a Financing Expert: Jarred Maxwell, Foodshed Investors

Food business financing can be convoluted. We chatted with Jarred Maxwell of Foodshed Investors to get help on all things fiscal.

Ask an Accelerator Expert: Chelsea Callahan Huson, Good Food Accelerator
Member Only
Mar 21, 2019

Ask an Accelerator Expert: Chelsea Callahan Huson, Good Food Accelerator

Wondering what it's really like to be part of an accelerator cohort?

Ask a Retail Expert: Cameron McCarthy, WeStock
Member Only
Feb 13, 2019

Ask a Retail Expert: Cameron McCarthy, WeStock

Selling to retail is a constant challenge.

Ask an Expert: Mallory Arents, Librarian
Member Only
Feb 11, 2019

Ask an Expert: Mallory Arents, Librarian

Not using your local library to build your food business?

Ask an Expert: Carol Benovic-Bradley, Kickstarter Food Outreach Lead
Member Only
Dec 21, 2018

Ask an Expert: Carol Benovic-Bradley, Kickstarter Food Outreach Lead

Need help building a killer Kickstarter campaign for your food business? We interviewed Carol Benovic-Bradley, the Food Outreach Lead for Kickstarter.

Ask an Expert: Ian Pasquarelli, Food Business Consultant
Member Only
Dec 6, 2018

Ask an Expert: Ian Pasquarelli, Food Business Consultant

Ian Pasquarelli has seen food brands fail and succeed, and he's helped them launch, grow and scale.

Ask a Distribution Expert: Chris Wren
Member Only
Nov 16, 2018

Ask a Distribution Expert: Chris Wren

We sat down with Chris Wren, Marketplace Business Development Director at Shelfmint.

Teambuilding 101: Avoiding Hiring Mistakes with Eric Holstein, F&B Consultant
Member Only
Sep 10, 2018

Teambuilding 101: Avoiding Hiring Mistakes with Eric Holstein, F&B Consultant

Building a team can be one of the most rewarding parts of business ownership you have the opportunity to be better than ever before.