By Haylee Jordan
As a founder of a CPG brand, branding is one of the most important aspects of your business. When it comes to branding, it's imperative to understand how design is different from art. While the two may seem similar, there are distinct differences that can make a significant impact on the success of your brand.
Art is all about personal preference - it can be beautiful and enjoyed subjectively. However, design is meant to solve problems, and it's objective. Good design is not up for debate, as it follows specific principles such as form, space, balance, and hierarchy, all of which are immensely important for designing a package that is legible and stands out on the shelf.
One of the most important aspects of design is its ability to relate to the target audience. A well-designed package can attract the right customers and differentiate your brand from competitors. A good design can help position your brand in the marketplace and make it POP (yeah, I said it) on a shelf, ultimately driving sales.
A strategic designer's goal is to create a visual language that speaks to the consumer and communicates the brand's values and personality. It's a communication tool that goes beyond aesthetics and is based on data and research. This information will then be used to create a design that resonates with the target audience.
Many emerging CPG brands fall short when it comes to the first package iteration, usually the first brand identity is done without any real understanding of brand strategy. By the time they are looking for a rebrand, they'll know how their current branding has fallen short. Perhaps it doesn't communicate well, perhaps it causes confusion on the shelf, or maybe it doesn't showcase the better-for-you benefits quickly enough. These are all things that excite a strategic designer. Design is for solving problems, and it's actually a good thing to have a problem to solve – it means you are listening to your customer.
Hiring a strategic designer who understands your brand values and target audience can make a significant impact on the success of your rebrand. A well-designed package can attract customers, differentiate your brand, and ultimately drive sales.
By Haylee Jordan
As a founder of a CPG brand, branding is one of the most important aspects of your business. When it comes to branding, it's imperative to understand how design is different from art. While the two may seem similar, there are distinct differences that can make a significant impact on the success of your brand.
Art is all about personal preference - it can be beautiful and enjoyed subjectively. However, design is meant to solve problems, and it's objective. Good design is not up for debate, as it follows specific principles such as form, space, balance, and hierarchy, all of which are immensely important for designing a package that is legible and stands out on the shelf.
One of the most important aspects of design is its ability to relate to the target audience. A well-designed package can attract the right customers and differentiate your brand from competitors. A good design can help position your brand in the marketplace and make it POP (yeah, I said it) on a shelf, ultimately driving sales.
A strategic designer's goal is to create a visual language that speaks to the consumer and communicates the brand's values and personality. It's a communication tool that goes beyond aesthetics and is based on data and research. This information will then be used to create a design that resonates with the target audience.
Many emerging CPG brands fall short when it comes to the first package iteration, usually the first brand identity is done without any real understanding of brand strategy. By the time they are looking for a rebrand, they'll know how their current branding has fallen short. Perhaps it doesn't communicate well, perhaps it causes confusion on the shelf, or maybe it doesn't showcase the better-for-you benefits quickly enough. These are all things that excite a strategic designer. Design is for solving problems, and it's actually a good thing to have a problem to solve – it means you are listening to your customer.
Hiring a strategic designer who understands your brand values and target audience can make a significant impact on the success of your rebrand. A well-designed package can attract customers, differentiate your brand, and ultimately drive sales.
By Haylee Jordan
As a founder of a CPG brand, branding is one of the most important aspects of your business. When it comes to branding, it's imperative to understand how design is different from art. While the two may seem similar, there are distinct differences that can make a significant impact on the success of your brand.
Art is all about personal preference - it can be beautiful and enjoyed subjectively. However, design is meant to solve problems, and it's objective. Good design is not up for debate, as it follows specific principles such as form, space, balance, and hierarchy, all of which are immensely important for designing a package that is legible and stands out on the shelf.
One of the most important aspects of design is its ability to relate to the target audience. A well-designed package can attract the right customers and differentiate your brand from competitors. A good design can help position your brand in the marketplace and make it POP (yeah, I said it) on a shelf, ultimately driving sales.
A strategic designer's goal is to create a visual language that speaks to the consumer and communicates the brand's values and personality. It's a communication tool that goes beyond aesthetics and is based on data and research. This information will then be used to create a design that resonates with the target audience.
Many emerging CPG brands fall short when it comes to the first package iteration, usually the first brand identity is done without any real understanding of brand strategy. By the time they are looking for a rebrand, they'll know how their current branding has fallen short. Perhaps it doesn't communicate well, perhaps it causes confusion on the shelf, or maybe it doesn't showcase the better-for-you benefits quickly enough. These are all things that excite a strategic designer. Design is for solving problems, and it's actually a good thing to have a problem to solve – it means you are listening to your customer.
Hiring a strategic designer who understands your brand values and target audience can make a significant impact on the success of your rebrand. A well-designed package can attract customers, differentiate your brand, and ultimately drive sales.
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