Community Members

Don't wait for perfect to launch. Figure things out as you go.

When faced with a challenge do not forget how far you have come!

Always be learning.

Remain flexible. Know how your skills can be adapted to provide value to others.

Network with those in the industry and know you are not just making a product but bringing joy to others.

Don't be afraid to change. One concept can blossom into many or take you on a different path. Let creativity lead you.

Never trust a PR firm. They will burn you bad.

Don't cut corners!

Surround yourself with mentors, team, and community to hone that inner voice you have guiding you on the founder path.

Be tenacious in this industry.

Be so good they can't ignore you.

Don't ever forget who you work for -- the consumer. Don't be too precious with your ideas without your consumers.

Stay stubborn and celebrate wins but also losses.

Take your time and enjoy the ride

Clean traceability and direct trade are the most important assets a brand has to differentiate from the big guys.

Listen to your customers and stay nimble.

Just do it. Follow your north star. And keep doing it.

Be bold, dare to be different.

GM, Managing F&B Concepts, E-commerce, Operations and developments in Kuwait.

Seek out mentors and advisors, and ask for help! You don't know what you don't know!

Always be aware that the consumer doesn't know as much about your product as you think

Take it one day at a time.

Believe in your dream/ brand and surround yourself with others who believe, too and who build you up.

Focus on brand equity.

Things change quickly, but also stay the same.

Do, learn, adjust.

If you don't have the time or money to do it right the first time you won't have either to do it right a second time.

Perishable CPG Logistics Expert

If you've launched with a perfect product, you've waited too long.

One step at a time.

Trust in yourself and trust in the people you meet through this journey and be willing to ask for support

Grit and determination are key!

Talk to people in the food and beverage community and ask questions!

Learn fast and cheap!

Have fun

The only constant is change, be prepared to make changes and handle them with grace.

Trust your gut.

There's never enough margin!

Be patient in the beginning and make sure you conduct extensive R&D on your product before releasing it to the public!

learn. adapt. be persistent.

Don't let good be the enemy of the best. Sometimes it is better to do something than wait til its perfect.

Build a brand that transcends the product

Comparison is the thief of joy - it is so easy to compare yourself to others but it is rarely helpful.

Taste matters

Be sure to work with contractors/ agency's who have worked in the food business

Taste is king.

Don't talk about the thing until you're doing the thing.

The work you put into self-improvement should match the work you put into growing your business.

How food is produced, consumed & how much is wasted all heavily shape the health of people & the planet.

Stay curious.

Make sure you can make money doing this! This industry is not for the faint-hearted.