Community Members

Always be aware that the consumer doesn't know as much about your product as you think

Seek out mentors and advisors, and ask for help! You don't know what you don't know!

There's never enough margin!

Take it one day at a time.

You don't know what you don't know, until you realize you don't know!

Trust in yourself and trust in the people you meet through this journey and be willing to ask for support

How food is produced, consumed & how much is wasted all heavily shape the health of people & the planet.

If you've launched with a perfect product, you've waited too long.

The work you put into self-improvement should match the work you put into growing your business.

Don't let good be the enemy of the best. Sometimes it is better to do something than wait til its perfect.

Talk to people in the food and beverage community and ask questions!

Be sure to work with contractors/ agency's who have worked in the food business

Don't talk about the thing until you're doing the thing.

Perishable CPG Logistics Expert

Be patient in the beginning and make sure you conduct extensive R&D on your product before releasing it to the public!

Stay curious.

Do, learn, adjust.

Have fun

Build a brand that transcends the product

Things change quickly, but also stay the same.

Comparison is the thief of joy - it is so easy to compare yourself to others but it is rarely helpful.

Taste matters

Make sure you can make money doing this! This industry is not for the faint-hearted.

Focus on brand equity.

One step at a time.