Community Members

If you don't have the time or money to do it right the first time you won't have either to do it right a second time.

Clean traceability and direct trade are the most important assets a brand has to differentiate from the big guys.

Be sure to work with contractors/ agency's who have worked in the food business

Believe in your dream/ brand and surround yourself with others who believe, too and who build you up.

Taste is king.

Make sure you can make money doing this! This industry is not for the faint-hearted.

There's never enough margin!

Stay curious.

Take it one day at a time.

Grit and determination are key!

Just do it. Follow your north star. And keep doing it.

learn. adapt. be persistent.

Learn fast and cheap!

Be bold, dare to be different.

Listen to your customers and stay nimble.

GM, Managing F&B Concepts, E-commerce, Operations and developments in Kuwait.

Always be aware that the consumer doesn't know as much about your product as you think

Seek out mentors and advisors, and ask for help! You don't know what you don't know!

You don't know what you don't know, until you realize you don't know!

Trust in yourself and trust in the people you meet through this journey and be willing to ask for support

How food is produced, consumed & how much is wasted all heavily shape the health of people & the planet.

If you've launched with a perfect product, you've waited too long.

The work you put into self-improvement should match the work you put into growing your business.

Don't let good be the enemy of the best. Sometimes it is better to do something than wait til its perfect.

Talk to people in the food and beverage community and ask questions!

Don't talk about the thing until you're doing the thing.

Perishable CPG Logistics Expert

Be patient in the beginning and make sure you conduct extensive R&D on your product before releasing it to the public!

Do, learn, adjust.

Have fun

Build a brand that transcends the product

Things change quickly, but also stay the same.

Comparison is the thief of joy - it is so easy to compare yourself to others but it is rarely helpful.

Taste matters

Focus on brand equity.

One step at a time.