Foodboro Library

No one said it was going to be easy, but the right resources make all the difference. We’ve been there, and we know how hard it is to find good information. So we source experts and community members to find answers to your questions and introductions to the topics you’re curious about. Whether you’re an industry veteran or it’s your first time in the kitchen, you’ll learn something here.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
⚡ most recent😎 ask an expert
🦄 meet a maker🌍 resources
🚨 industry buzz
⛺️ community
Foodboro Forum: Planning Your PR Strategy for 2023 with Foodboro Partner Publicity For Good

Foodboro Forum: Planning Your PR Strategy for 2023 with Foodboro Partner Publicity For Good

Foodboro Partner Heather Desantis of Publicity for Good joins us to talk about the fundamentals of PR for CPG brands, from understanding your unique story to your value proposition.

Foodboro Forum: Building a CPG Brand From the Ground Up with Foodboro Partner Nali Consulting

Foodboro Forum: Building a CPG Brand From the Ground Up with Foodboro Partner Nali Consulting

Foodboro Partner Natalie Alibrandi of Nali Consulting joins us to break down the basics of building a CPG brand, from product innovation to working with co-mans to get it on shelves.

Foodboro Forum: Building a DTC Website That Converts With Oddit

Foodboro Forum: Building a DTC Website That Converts With Oddit

Foodboro Partner Shaun Brandt of Oddit joins us to break down the basics of building a website that leads to high-converting customers, plus audits a few audience members' websites.

Packaging Pulse: Rebranding 411 for Food & Beverage

Packaging Pulse: Rebranding 411 for Food & Beverage

Foodboro Partner Amanda DeVries of Eye Candy Design shares the who, what, when and why of rebranding for food & beverage startups.

Ask an Expert: Jessica Malach, VP Marketing at Social Nature

Ask an Expert: Jessica Malach, VP Marketing at Social Nature

Foodboro Partner Social Nature's VP of Marketing, Jessica Malach, joined us to talk about her experience in the CPG industry, how she got started with Social Nature, how Social Nature is helping emerging CPG brands move product and collect data and how brands can customize their campaigns. Plus, we've got a special deal for Foodboro members!

Ask an Expert: Chelsea Ford of Females in Food

Ask an Expert: Chelsea Ford of Females in Food

Chelsea Ford of Females in Food, one of Foodboro's newest Partner Members, joined us to talk about her experience in the CPG industry, the model of her coaching and best practices for emerging packaged food and beverage brands to get stocked, sold and put more money in their pocket for every product they sell.

All "Ask an Expert" Content ⟶
Meet a Maker: Camila and Giordana Gusmão of Botanica Origins

Meet a Maker: Camila and Giordana Gusmão of Botanica Origins

The sisters behind this innovative upstart took thier childhood experience growing up in the Amazon Rainforest and their passion for health & sustainability to bring ethically-sourced, single-origin, nutritious superfoods to the masses.

Meet a Maker: James Richard and Ethan Akdamar of Bizi Honey

Meet a Maker: James Richard and Ethan Akdamar of Bizi Honey

These founders took thier interest in health, and winnigns from school pitch competitions, to start a brand that is redefining the supplement industry with unBEElievably delicious honeys.

Meet a Maker: Raina Kumra of Spicewell

Meet a Maker: Raina Kumra of Spicewell

This founder took her background in venture capital and her family's health crisis to start a brand that is spicing up the food & beverage industry.

Meet a Maker: Dulce Ruby of Despierta

Meet a Maker: Dulce Ruby of Despierta

The brainchild of a world-renowned speaker, researcher and artist, this herbal tea brand is on a mission to bring a sense of calm to your everyday (and beyond).

Meet a Maker: Paul Voge of Aura Bora

Meet a Maker: Paul Voge of Aura Bora

From swimming with the Sharks to securing seed funding, this San Francisco-based founder wants you to drink more weird water.

Meet a Maker: Dianna King of Eat UNrestricted

Meet a Maker: Dianna King of Eat UNrestricted

This founder's family history of cancer inspired her to start a vegan food brand serving up cheesy sauces that are free from dairy (and nuts).

All "Meet a Maker" Content ⟶
Foodboro Forum: Using Design to Tell Your Brand's Story w/ Haylee Jordan

Foodboro Forum: Using Design to Tell Your Brand's Story w/ Haylee Jordan

​In this session we work through the process of connecting with your target audience by using your brand's design.

Product Photography for CPG Brands w/ Katie Ring
Resources
Nov 29

Product Photography for CPG Brands w/ Katie Ring

Food & product photographer Katie Ring shares her pro tips for CPG brands.

Using Your Background to Build a CPG Brand with Vasa Martinez of Perfy Soda
Resources
Oct 18

Using Your Background to Build a CPG Brand with Vasa Martinez of Perfy Soda

In this session Vasa Martinez shares how his background working in marketing for innovative CPG brands like Quest Nutrition, Legendary Foods and Real Good Foods led him to start his own agency (Growthbuster) and most recently, upstart soda brand Perfy.

Building a Sustainable Supply Chain with Mammoth Climate
Resources
Oct 17

Building a Sustainable Supply Chain with Mammoth Climate

In this session, Leland Chamin, co-founder of upstart tech company Mammoth is sharing his experience working with Bowery Farming and how he is helping CPG brands build a sustainable supply chain.

October Foodboro Partner Hour

October Foodboro Partner Hour

A handful of Foodboro Partners, including Hawke Media, Eye Candy Design, Upscribe and more, share how their services can help CPG brands.

How Michael Pan Made a Deal With The Sharks on ABC Shark Tank

How Michael Pan Made a Deal With The Sharks on ABC Shark Tank

In this session, Michael Pan, founder and CEO of mushroom jerky brand Pan's is sharing his experience getting on Shark Tank, and the impact it has had on his brand.

All "Resources" Content ⟶
From Concept to Execution w/ Tania Sweis from Brune Kitchen

From Concept to Execution w/ Tania Sweis from Brune Kitchen

In this session we talk about Tania's motivation behind her venture into food & beverage with Brune Kitchen.

Digital Sampling is the Future of E-commerce with Sampoll

Digital Sampling is the Future of E-commerce with Sampoll

​In this session we will explore how you can get your products in front of new customers, increase retail velocity and much more with Foodboro Partner Sampoll.

From Pivot to Profit with Melissa from Superfrau

From Pivot to Profit with Melissa from Superfrau

Listen to Melissa Martinelli of Superfrau talking about her journey of starting an upcycled beverage brand.

What To Know About Working With Influencers w/ Brittany Simpson of Go Yellow Digital

What To Know About Working With Influencers w/ Brittany Simpson of Go Yellow Digital

In this session, we talk about how food & beverage brands can successfully work with influencers - big and small - for maximum results.

Going National! A Conversation With Christy Goldsby of Honey Mama's

Going National! A Conversation With Christy Goldsby of Honey Mama's

Christy Goldsby shares her journey about her fast-growing chocolate brand - Honey Mama's.

Whole Foods Top Food & Beverage Trends to Watch in 2023

Whole Foods Top Food & Beverage Trends to Watch in 2023

From climate-conscious callouts to ingredients like yaupon and dates, leading natural products retailer Whole Foods Market predicts the top new food and beverage trends that will light up the aisles in 2023.

All "Industry Buzz" Content ⟶
From the Foodboro Kitchen: How to Build a Better Salad
Community
May 11

From the Foodboro Kitchen: How to Build a Better Salad

May is National Salad Month, and we are salad-brating with the best greens, mix-ins, dressings and toppers from startup food & beverage brands.

Welcome to the Neighborhood: Oats in Coats
Community
Jul 24

Welcome to the Neighborhood: Oats in Coats

Oats in Coats is the brain child of cofounder Daphne Herlihy a mother of three.

Welcome to the Neighborhood: Etera Foods

Welcome to the Neighborhood: Etera Foods

The After Bar is made with non-hemp-derived CBD.

8 Food & Beverage Brands Founded By Dads
Community
Jun 17

8 Food & Beverage Brands Founded By Dads

Shout out to all the dads out there!

Welcome to the Neighborhood - June 2021
Community
Jun 10

Welcome to the Neighborhood - June 2021

Summer 2021 is looking HOT! We are excited to have these talented makers join the Foodboro community. Read all about our newest members below!

Welcome to the Neighborhood - Meet Our Newest Members!
Community
May 27

Welcome to the Neighborhood - Meet Our Newest Members!

We’re excited to have these talented makers join the Foodboro community.

All "Community" Content ⟶