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Ask an Expert: Marc Jobin of Jobin Design

Branding and packaging design for consumer packaged goods is a nuanced endeavor best suited for those with previous experience in the field.

Ask an Expert: Marc Jobin of Jobin Design

We’ve taken our Ask an Expert series to video!

Marc Jobin of Jobin Design chatted with Foodboro recently to discuss why branding and packaging design for consumer packaged goods is a nuanced endeavor best suited for those with previous experience in the field (1:50.) For starters, food and beverage products must adhere to lots of FDA regulations (2:21). And squeezing ingredient information and other call-outs on smaller types of packaging definitely requires an expert eye (3:02). Jobin also discusses what's the #1 mistake is with logo creation (4:41), how to utilize two different types of logos (6:18) and the impact that COVID-19 has had on packaging needs (8:15).

Reach out to Jobin Design with any of your branding, packaging and logo questions here. And remember, Foodboro members get a free 30-minute consult with Marc.

See more of Foodboro’s Ask an Expert series here!

[et_bloom_locked optin_id="optin_17"] GO TO DROPBOX FOR THE FULL VIDEO [/et_bloom_locked]

We’ve taken our Ask an Expert series to video!

Marc Jobin of Jobin Design chatted with Foodboro recently to discuss why branding and packaging design for consumer packaged goods is a nuanced endeavor best suited for those with previous experience in the field (1:50.) For starters, food and beverage products must adhere to lots of FDA regulations (2:21). And squeezing ingredient information and other call-outs on smaller types of packaging definitely requires an expert eye (3:02). Jobin also discusses what's the #1 mistake is with logo creation (4:41), how to utilize two different types of logos (6:18) and the impact that COVID-19 has had on packaging needs (8:15).

Reach out to Jobin Design with any of your branding, packaging and logo questions here. And remember, Foodboro members get a free 30-minute consult with Marc.

See more of Foodboro’s Ask an Expert series here!

[et_bloom_locked optin_id="optin_17"] GO TO DROPBOX FOR THE FULL VIDEO [/et_bloom_locked]

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