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As Seen on the Shelves: Mushrooms Making Moves

From performance powder to coffee and tea, chocolate, jerky, and the plain-old dried-out variety, mushrooms are blooming.

As Seen on the Shelves: Mushrooms Making Moves

From performance powder to coffee and tea, chocolate, jerky, and the plain-old dried-out variety, mushrooms are blooming. Last year, Food Dive reported that the global mushroom market will jump to about $69.3 billion at the end of 2024, a huge increase from $34.1 billion in 2015. As more customers seek plant-based options for their diets, 'shrooms will continue to boom.

And on that note, in this week's “As Seen on the Shelves” we snapped a few mushroom products on the shelves at Erewhon in Los Angeles, Sprouts in Scottsdale, Ariz., and Lakewinds Co-Op in Minneapolis.

Come across some new products at your local grocer? Share with us on Instagram!

FOUR SIGMATIC

As Seen on the Shelves at Erewhon in Pacific Palisades: These specialized mushroom coffee and latte mixes have zero sugar, taste A LOT like mocha lattes and have the benefits of different types of mushrooms. And they are also paleo, dairy-free, and keto. TIP: If you live in LA or New York, visit Four Sigmatic's Shroom Rooms.

TERRASOUL SUPERFOODS

As Seen on the Shelves at Sprouts in Scottsdale: Terrasoul's mushroom powders target different concerns like memory, concentration, balanced moods and general longevity. Just add a little bit to warm tonics and soups to get the extra health boost.

LAIRD SUPERFOOD

As Seen on the Shelves at Erewhon in Pacific Palisades: Laird Hamilton, epic surfer dude turned superfood entrepreneur, has his own line of performance mushrooms (as well as other superfood powders.) You can add a teaspoon of this powder, which is a mixture of four types of mushrooms, to your coffee, tea, smoothie, or shake.

HOST DEFENSE

As Seen on the Shelves at Lakewinds Co-op in Minneapolis: Mushrooms can be sweetened up too which is what Host Defense does with their Primordial Chocolate line. In every chocolate bar, you'll find dark chocolate (70% cacao) blended with mycelium of organic mushrooms like Lion's Mane, reishi, chaga, and cordyceps, along with coconut sugar, wrapped in sustainable packaging.

OM, ORGANIC MUSHROOM NUTRITION

As Seen on the Shelves at Erewhon in Pacific Palisades: Om has a variety of mushroom powders aimed at enhancing different elements of life from fitness to beauty, immunity and anti-aging. Is there anything 'shrooms can't do?

MYCOLOGICAL DRIED MUSHROOMS

As Seen on the Shelves at Erewhon in Pacific Palisades: And then there's the good old-fashion dried mushrooms which never go out of style. Mycological is one brand we saw on the shelves at Erewhon along with Japanese brand, Mitoku.

Seen other interesting shrooms on the shelves? Tell us about 'em!

Be the first to know all the hottest trends in Food & Beverage when you sign up for our weekly newsletter!

From performance powder to coffee and tea, chocolate, jerky, and the plain-old dried-out variety, mushrooms are blooming. Last year, Food Dive reported that the global mushroom market will jump to about $69.3 billion at the end of 2024, a huge increase from $34.1 billion in 2015. As more customers seek plant-based options for their diets, 'shrooms will continue to boom.

And on that note, in this week's “As Seen on the Shelves” we snapped a few mushroom products on the shelves at Erewhon in Los Angeles, Sprouts in Scottsdale, Ariz., and Lakewinds Co-Op in Minneapolis.

Come across some new products at your local grocer? Share with us on Instagram!

FOUR SIGMATIC

As Seen on the Shelves at Erewhon in Pacific Palisades: These specialized mushroom coffee and latte mixes have zero sugar, taste A LOT like mocha lattes and have the benefits of different types of mushrooms. And they are also paleo, dairy-free, and keto. TIP: If you live in LA or New York, visit Four Sigmatic's Shroom Rooms.

TERRASOUL SUPERFOODS

As Seen on the Shelves at Sprouts in Scottsdale: Terrasoul's mushroom powders target different concerns like memory, concentration, balanced moods and general longevity. Just add a little bit to warm tonics and soups to get the extra health boost.

LAIRD SUPERFOOD

As Seen on the Shelves at Erewhon in Pacific Palisades: Laird Hamilton, epic surfer dude turned superfood entrepreneur, has his own line of performance mushrooms (as well as other superfood powders.) You can add a teaspoon of this powder, which is a mixture of four types of mushrooms, to your coffee, tea, smoothie, or shake.

HOST DEFENSE

As Seen on the Shelves at Lakewinds Co-op in Minneapolis: Mushrooms can be sweetened up too which is what Host Defense does with their Primordial Chocolate line. In every chocolate bar, you'll find dark chocolate (70% cacao) blended with mycelium of organic mushrooms like Lion's Mane, reishi, chaga, and cordyceps, along with coconut sugar, wrapped in sustainable packaging.

OM, ORGANIC MUSHROOM NUTRITION

As Seen on the Shelves at Erewhon in Pacific Palisades: Om has a variety of mushroom powders aimed at enhancing different elements of life from fitness to beauty, immunity and anti-aging. Is there anything 'shrooms can't do?

MYCOLOGICAL DRIED MUSHROOMS

As Seen on the Shelves at Erewhon in Pacific Palisades: And then there's the good old-fashion dried mushrooms which never go out of style. Mycological is one brand we saw on the shelves at Erewhon along with Japanese brand, Mitoku.

Seen other interesting shrooms on the shelves? Tell us about 'em!

Be the first to know all the hottest trends in Food & Beverage when you sign up for our weekly newsletter!

From performance powder to coffee and tea, chocolate, jerky, and the plain-old dried-out variety, mushrooms are blooming. Last year, Food Dive reported that the global mushroom market will jump to about $69.3 billion at the end of 2024, a huge increase from $34.1 billion in 2015. As more customers seek plant-based options for their diets, 'shrooms will continue to boom.

And on that note, in this week's “As Seen on the Shelves” we snapped a few mushroom products on the shelves at Erewhon in Los Angeles, Sprouts in Scottsdale, Ariz., and Lakewinds Co-Op in Minneapolis.

Come across some new products at your local grocer? Share with us on Instagram!

FOUR SIGMATIC

As Seen on the Shelves at Erewhon in Pacific Palisades: These specialized mushroom coffee and latte mixes have zero sugar, taste A LOT like mocha lattes and have the benefits of different types of mushrooms. And they are also paleo, dairy-free, and keto. TIP: If you live in LA or New York, visit Four Sigmatic's Shroom Rooms.

TERRASOUL SUPERFOODS

As Seen on the Shelves at Sprouts in Scottsdale: Terrasoul's mushroom powders target different concerns like memory, concentration, balanced moods and general longevity. Just add a little bit to warm tonics and soups to get the extra health boost.

LAIRD SUPERFOOD

As Seen on the Shelves at Erewhon in Pacific Palisades: Laird Hamilton, epic surfer dude turned superfood entrepreneur, has his own line of performance mushrooms (as well as other superfood powders.) You can add a teaspoon of this powder, which is a mixture of four types of mushrooms, to your coffee, tea, smoothie, or shake.

HOST DEFENSE

As Seen on the Shelves at Lakewinds Co-op in Minneapolis: Mushrooms can be sweetened up too which is what Host Defense does with their Primordial Chocolate line. In every chocolate bar, you'll find dark chocolate (70% cacao) blended with mycelium of organic mushrooms like Lion's Mane, reishi, chaga, and cordyceps, along with coconut sugar, wrapped in sustainable packaging.

OM, ORGANIC MUSHROOM NUTRITION

As Seen on the Shelves at Erewhon in Pacific Palisades: Om has a variety of mushroom powders aimed at enhancing different elements of life from fitness to beauty, immunity and anti-aging. Is there anything 'shrooms can't do?

MYCOLOGICAL DRIED MUSHROOMS

As Seen on the Shelves at Erewhon in Pacific Palisades: And then there's the good old-fashion dried mushrooms which never go out of style. Mycological is one brand we saw on the shelves at Erewhon along with Japanese brand, Mitoku.

Seen other interesting shrooms on the shelves? Tell us about 'em!

Be the first to know all the hottest trends in Food & Beverage when you sign up for our weekly newsletter!

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