This female founder partnered with her husband to bring lupini snacks stateside and she's got big plans for the future.
We are super excited to be joined by Gaby Macías - bada$$ founder of Brutal, an Ecuadorean-based snack company using the lupini bean. Gaby is one of those rare founders that lights up the room with her wit, genuine interest and contagious laugh. Her passion for what she is building does not go unnoticed and we are thrilled that this is her video debut!
Why you should watch? In this interview we talk about the genesis of the brand, Gaby's experience at Expo West + advice for other brands considering the event, her thoughts on work/life balance (she’s also a mother!) and what’s next for early stage brand (Gaby is thinking BIG).
Sit back, grab your snacks (Brutal hasn’t officially launched as of this recording, but once it does we know it’ll be your newest snack addiction) and let’s dive in.
More about Brutal:
"At Brutal we believe in challenging the status-quo around plant-protein and clean eating. We believe that by offering a better snack choice, we can influence positive change in people, people's health and the environment.
We are non conformists and have set-out on a mission to introduce 'Chocho' lupin bean, a variety of lupin that grows at an elevation of 11,000 to 14,000 feet, in the Andean region of Ecuador, brutally superior in nutritional value, and environmental impact.
The harsh environmental conditions of the region where 'chocho' grows, contributes to its survival superpowers, and one of the main reasons that make it the highest protein content compared to all other lupin varieties, and a highly efficient and regenerative crop, basically waterless as it only needs rain to grow.
The outcome was to create one hell of a puff snack, in three amazing flavors, protein-packed, delicious and light, for any hour, any place, any mood or vibe."
We are super excited to be joined by Gaby Macías - bada$$ founder of Brutal, an Ecuadorean-based snack company using the lupini bean. Gaby is one of those rare founders that lights up the room with her wit, genuine interest and contagious laugh. Her passion for what she is building does not go unnoticed and we are thrilled that this is her video debut!
Why you should watch? In this interview we talk about the genesis of the brand, Gaby's experience at Expo West + advice for other brands considering the event, her thoughts on work/life balance (she’s also a mother!) and what’s next for early stage brand (Gaby is thinking BIG).
Sit back, grab your snacks (Brutal hasn’t officially launched as of this recording, but once it does we know it’ll be your newest snack addiction) and let’s dive in.
More about Brutal:
"At Brutal we believe in challenging the status-quo around plant-protein and clean eating. We believe that by offering a better snack choice, we can influence positive change in people, people's health and the environment.
We are non conformists and have set-out on a mission to introduce 'Chocho' lupin bean, a variety of lupin that grows at an elevation of 11,000 to 14,000 feet, in the Andean region of Ecuador, brutally superior in nutritional value, and environmental impact.
The harsh environmental conditions of the region where 'chocho' grows, contributes to its survival superpowers, and one of the main reasons that make it the highest protein content compared to all other lupin varieties, and a highly efficient and regenerative crop, basically waterless as it only needs rain to grow.
The outcome was to create one hell of a puff snack, in three amazing flavors, protein-packed, delicious and light, for any hour, any place, any mood or vibe."
We are super excited to be joined by Gaby Macías - bada$$ founder of Brutal, an Ecuadorean-based snack company using the lupini bean. Gaby is one of those rare founders that lights up the room with her wit, genuine interest and contagious laugh. Her passion for what she is building does not go unnoticed and we are thrilled that this is her video debut!
Why you should watch? In this interview we talk about the genesis of the brand, Gaby's experience at Expo West + advice for other brands considering the event, her thoughts on work/life balance (she’s also a mother!) and what’s next for early stage brand (Gaby is thinking BIG).
Sit back, grab your snacks (Brutal hasn’t officially launched as of this recording, but once it does we know it’ll be your newest snack addiction) and let’s dive in.
More about Brutal:
"At Brutal we believe in challenging the status-quo around plant-protein and clean eating. We believe that by offering a better snack choice, we can influence positive change in people, people's health and the environment.
We are non conformists and have set-out on a mission to introduce 'Chocho' lupin bean, a variety of lupin that grows at an elevation of 11,000 to 14,000 feet, in the Andean region of Ecuador, brutally superior in nutritional value, and environmental impact.
The harsh environmental conditions of the region where 'chocho' grows, contributes to its survival superpowers, and one of the main reasons that make it the highest protein content compared to all other lupin varieties, and a highly efficient and regenerative crop, basically waterless as it only needs rain to grow.
The outcome was to create one hell of a puff snack, in three amazing flavors, protein-packed, delicious and light, for any hour, any place, any mood or vibe."
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