All it takes is one brand to debut innovative and disruptive packaging and soon the grocery store shelves are stocked with a sea of similar designs.
When it comes to packaging, "Anything you can do, I can do better" seems to be the current state of mind for many natural food and beverage brands. All it takes is one brand to debut innovative and disruptive packaging and soon the grocery store shelves are stocked with a sea of similar designs. (This also happens in other industries as well from book covers to make-up products and more.)
And while we didn't get the chance to walk the show floor at Expo West this year, we have noticed several new packaging trends that have taken off. Check them out below!
While pastel colors are popular among a number of product categories, they are most prevalent with functional beverages; from adaptogenic elixirs to hard kombucha.
A trend popularized by infamous low calorie ice cream brand Halo Top in 2015, countless better-for-you pints sport their calorie (and carb) counts proudly.
What packaging trends have you noticed? Let us know by sending an email to makers@foodboro.com
When it comes to packaging, "Anything you can do, I can do better" seems to be the current state of mind for many natural food and beverage brands. All it takes is one brand to debut innovative and disruptive packaging and soon the grocery store shelves are stocked with a sea of similar designs. (This also happens in other industries as well from book covers to make-up products and more.)
And while we didn't get the chance to walk the show floor at Expo West this year, we have noticed several new packaging trends that have taken off. Check them out below!
While pastel colors are popular among a number of product categories, they are most prevalent with functional beverages; from adaptogenic elixirs to hard kombucha.
A trend popularized by infamous low calorie ice cream brand Halo Top in 2015, countless better-for-you pints sport their calorie (and carb) counts proudly.
What packaging trends have you noticed? Let us know by sending an email to makers@foodboro.com
When it comes to packaging, "Anything you can do, I can do better" seems to be the current state of mind for many natural food and beverage brands. All it takes is one brand to debut innovative and disruptive packaging and soon the grocery store shelves are stocked with a sea of similar designs. (This also happens in other industries as well from book covers to make-up products and more.)
And while we didn't get the chance to walk the show floor at Expo West this year, we have noticed several new packaging trends that have taken off. Check them out below!
While pastel colors are popular among a number of product categories, they are most prevalent with functional beverages; from adaptogenic elixirs to hard kombucha.
A trend popularized by infamous low calorie ice cream brand Halo Top in 2015, countless better-for-you pints sport their calorie (and carb) counts proudly.
What packaging trends have you noticed? Let us know by sending an email to makers@foodboro.com
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