Industry Buzz

Reading Roundup: July 23rd, 2019

This week in food industry news: How to dive into delivery, how DTC brands can provide authentic experience, and the cold storage crisis.

Reading Roundup: July 23rd, 2019

Maybe it's the heat wave, but there seems to be a lot of great content to read and listen to this week! Take some time to recover from the weather and consider some great insights. We're reading about a DTC brand that is focused on analog experience, how to expand into delivery, the cold storage crisis and entrepreneurship's toll on mental health. Whew! Don't miss these.

Want to share some news? You can always let us know.

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Here's a rundown:

Ponder: Connected by Community with Brightland's Aishwarya Iyer (Supermaker)

If you haven't heard of Supermaker, you're due for a binge session. Their profiles of interesting makers and brands are unique, and this interview with the founder of DTC olive oil brand Brightland is no exception. Iyer discusses how digital brands can enhance, not undermine, community and connection.

Learn: 3 Things That Food Brands Should Know Before Jumping Into The Delivery Business (AdAge)

The delivery business is not the easy income or business model that some people may think it is. But if you're thinking about adding delivery to your sales channels, this piece is a good introduction. It's not a matter of simply throwing some photos on an existing platform and waiting for the orders to roll in!

Read: Wall Street’s Great Ice Cream Buyout (Bloomberg)

Is your business prepared for the future of cold storage? With private equity buying up refrigerated warehouse space across the country, your brand could be even more vulnerable to the whims of big companies controlling a limited resource. Read this story of Jeni's being kicked out of two warehouses, and make sure you have a backup plan if it happens to you.

Read: I Started a Successful Food Company in College. By 25, I Had to Quit. (Healthy-ish)

The food industry isn't the most upfront when it comes to talking about mental health. That's why this story, from Misfit Foods founder Ann Yang, is so important. Your business may feel like the most important thing in your life, but it can never replace your well-being. Ask for help when you need it, and take breaks before you suffer severe consequences.

Listen: RxBar CMO Victor Lee on the brand's move into oats and why he likes healthy competition (AdAge Podcast)

RxBar is expanding beyond the bar category, and they won't rest until they dominate. This conversation with CMO Victor Lee contains valuable wisdom on stepping up to your competition and creating marketing campaigns that get attention.

Get our weekly Reading Roundup right in your inbox with our newsletter!

Maybe it's the heat wave, but there seems to be a lot of great content to read and listen to this week! Take some time to recover from the weather and consider some great insights. We're reading about a DTC brand that is focused on analog experience, how to expand into delivery, the cold storage crisis and entrepreneurship's toll on mental health. Whew! Don't miss these.

Want to share some news? You can always let us know.

Our newsletter subscribers get our Reading Roundup delivered right to their inbox. Join them!

Here's a rundown:

Ponder: Connected by Community with Brightland's Aishwarya Iyer (Supermaker)

If you haven't heard of Supermaker, you're due for a binge session. Their profiles of interesting makers and brands are unique, and this interview with the founder of DTC olive oil brand Brightland is no exception. Iyer discusses how digital brands can enhance, not undermine, community and connection.

Learn: 3 Things That Food Brands Should Know Before Jumping Into The Delivery Business (AdAge)

The delivery business is not the easy income or business model that some people may think it is. But if you're thinking about adding delivery to your sales channels, this piece is a good introduction. It's not a matter of simply throwing some photos on an existing platform and waiting for the orders to roll in!

Read: Wall Street’s Great Ice Cream Buyout (Bloomberg)

Is your business prepared for the future of cold storage? With private equity buying up refrigerated warehouse space across the country, your brand could be even more vulnerable to the whims of big companies controlling a limited resource. Read this story of Jeni's being kicked out of two warehouses, and make sure you have a backup plan if it happens to you.

Read: I Started a Successful Food Company in College. By 25, I Had to Quit. (Healthy-ish)

The food industry isn't the most upfront when it comes to talking about mental health. That's why this story, from Misfit Foods founder Ann Yang, is so important. Your business may feel like the most important thing in your life, but it can never replace your well-being. Ask for help when you need it, and take breaks before you suffer severe consequences.

Listen: RxBar CMO Victor Lee on the brand's move into oats and why he likes healthy competition (AdAge Podcast)

RxBar is expanding beyond the bar category, and they won't rest until they dominate. This conversation with CMO Victor Lee contains valuable wisdom on stepping up to your competition and creating marketing campaigns that get attention.

Get our weekly Reading Roundup right in your inbox with our newsletter!

Maybe it's the heat wave, but there seems to be a lot of great content to read and listen to this week! Take some time to recover from the weather and consider some great insights. We're reading about a DTC brand that is focused on analog experience, how to expand into delivery, the cold storage crisis and entrepreneurship's toll on mental health. Whew! Don't miss these.

Want to share some news? You can always let us know.

Our newsletter subscribers get our Reading Roundup delivered right to their inbox. Join them!

Here's a rundown:

Ponder: Connected by Community with Brightland's Aishwarya Iyer (Supermaker)

If you haven't heard of Supermaker, you're due for a binge session. Their profiles of interesting makers and brands are unique, and this interview with the founder of DTC olive oil brand Brightland is no exception. Iyer discusses how digital brands can enhance, not undermine, community and connection.

Learn: 3 Things That Food Brands Should Know Before Jumping Into The Delivery Business (AdAge)

The delivery business is not the easy income or business model that some people may think it is. But if you're thinking about adding delivery to your sales channels, this piece is a good introduction. It's not a matter of simply throwing some photos on an existing platform and waiting for the orders to roll in!

Read: Wall Street’s Great Ice Cream Buyout (Bloomberg)

Is your business prepared for the future of cold storage? With private equity buying up refrigerated warehouse space across the country, your brand could be even more vulnerable to the whims of big companies controlling a limited resource. Read this story of Jeni's being kicked out of two warehouses, and make sure you have a backup plan if it happens to you.

Read: I Started a Successful Food Company in College. By 25, I Had to Quit. (Healthy-ish)

The food industry isn't the most upfront when it comes to talking about mental health. That's why this story, from Misfit Foods founder Ann Yang, is so important. Your business may feel like the most important thing in your life, but it can never replace your well-being. Ask for help when you need it, and take breaks before you suffer severe consequences.

Listen: RxBar CMO Victor Lee on the brand's move into oats and why he likes healthy competition (AdAge Podcast)

RxBar is expanding beyond the bar category, and they won't rest until they dominate. This conversation with CMO Victor Lee contains valuable wisdom on stepping up to your competition and creating marketing campaigns that get attention.

Get our weekly Reading Roundup right in your inbox with our newsletter!

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