Industry Buzz

Reading Roundup: March 19th, 2019

This week: Chipotle's new loyalty strategy, KIND's crusade for nutrition labeling, and the moral implications of meat consumption (and production). Read on!

Reading Roundup: March 19th, 2019

Even when there aren't enough hours in the day, it pays to stop and think. Could you be trying a new sales technique, exploring a new partnership, or revisiting your strategy? It may feel impossible to contemplate those things when you're putting out fires, but a strike of inspiration can often change the course of business for the better. We loved reading about Chipotle's new efforts to increase customer engagement and loyalty. We pondered what the role of big business is in regulatory bodies and nutrition labeling, and gave some philosophical thought to the ethics of running a food business. Just another day in the mental life of a food entrepreneur! What are you thinking about?

Here's a rundown:

Chipotle, Venmo Team Up For Rewards Program, An Increasingly Important Tactic To Boost Sales (Forbes)

In a competitive market, increasing customer loyalty is paramount. Chipotle is pairing an increasing rewards program with a new engagement opportunity (Venmo) in the hopes of increasing customer retention. Even small food businesses can benefit from a focus on loyalty! The data in this article shows how important your rewards program is, and the customer insights you can gain from it.

Kind asks FDA to restrict nutrient claims to food with health-promoting ingredients (Food Dive)

KIND bar has petitioned the FDA to update regulations on nutritional claims like "excellent source of protein." The idea of labeling food products based on the quality (not just quantity) of an ingredient seems sensible. But should nutrition labeling changes be led by a company who stands to benefit from the updates? It feels less like a consumer crusade and more like another battle in the bar wars (remember last week?).

I Want to Be a Non-Combatant in the Coming Burger Wars (Eater)

We all know that food choices can get political. And with the debate around meat consumption growing, every bite can feel fraught with moral implications. That pressure is even tougher on food producers! This opinion piece is a reminder that even if your business has a social mission or an environmental stance, there should still be room for nuance. With compromise, there's room for all of us in the markets of the future.

Want the best in food news, interviews with makers, and food business resources delivered to your inbox? Sign up for our weekly newsletter!

Even when there aren't enough hours in the day, it pays to stop and think. Could you be trying a new sales technique, exploring a new partnership, or revisiting your strategy? It may feel impossible to contemplate those things when you're putting out fires, but a strike of inspiration can often change the course of business for the better. We loved reading about Chipotle's new efforts to increase customer engagement and loyalty. We pondered what the role of big business is in regulatory bodies and nutrition labeling, and gave some philosophical thought to the ethics of running a food business. Just another day in the mental life of a food entrepreneur! What are you thinking about?

Here's a rundown:

Chipotle, Venmo Team Up For Rewards Program, An Increasingly Important Tactic To Boost Sales (Forbes)

In a competitive market, increasing customer loyalty is paramount. Chipotle is pairing an increasing rewards program with a new engagement opportunity (Venmo) in the hopes of increasing customer retention. Even small food businesses can benefit from a focus on loyalty! The data in this article shows how important your rewards program is, and the customer insights you can gain from it.

Kind asks FDA to restrict nutrient claims to food with health-promoting ingredients (Food Dive)

KIND bar has petitioned the FDA to update regulations on nutritional claims like "excellent source of protein." The idea of labeling food products based on the quality (not just quantity) of an ingredient seems sensible. But should nutrition labeling changes be led by a company who stands to benefit from the updates? It feels less like a consumer crusade and more like another battle in the bar wars (remember last week?).

I Want to Be a Non-Combatant in the Coming Burger Wars (Eater)

We all know that food choices can get political. And with the debate around meat consumption growing, every bite can feel fraught with moral implications. That pressure is even tougher on food producers! This opinion piece is a reminder that even if your business has a social mission or an environmental stance, there should still be room for nuance. With compromise, there's room for all of us in the markets of the future.

Want the best in food news, interviews with makers, and food business resources delivered to your inbox? Sign up for our weekly newsletter!

Even when there aren't enough hours in the day, it pays to stop and think. Could you be trying a new sales technique, exploring a new partnership, or revisiting your strategy? It may feel impossible to contemplate those things when you're putting out fires, but a strike of inspiration can often change the course of business for the better. We loved reading about Chipotle's new efforts to increase customer engagement and loyalty. We pondered what the role of big business is in regulatory bodies and nutrition labeling, and gave some philosophical thought to the ethics of running a food business. Just another day in the mental life of a food entrepreneur! What are you thinking about?

Here's a rundown:

Chipotle, Venmo Team Up For Rewards Program, An Increasingly Important Tactic To Boost Sales (Forbes)

In a competitive market, increasing customer loyalty is paramount. Chipotle is pairing an increasing rewards program with a new engagement opportunity (Venmo) in the hopes of increasing customer retention. Even small food businesses can benefit from a focus on loyalty! The data in this article shows how important your rewards program is, and the customer insights you can gain from it.

Kind asks FDA to restrict nutrient claims to food with health-promoting ingredients (Food Dive)

KIND bar has petitioned the FDA to update regulations on nutritional claims like "excellent source of protein." The idea of labeling food products based on the quality (not just quantity) of an ingredient seems sensible. But should nutrition labeling changes be led by a company who stands to benefit from the updates? It feels less like a consumer crusade and more like another battle in the bar wars (remember last week?).

I Want to Be a Non-Combatant in the Coming Burger Wars (Eater)

We all know that food choices can get political. And with the debate around meat consumption growing, every bite can feel fraught with moral implications. That pressure is even tougher on food producers! This opinion piece is a reminder that even if your business has a social mission or an environmental stance, there should still be room for nuance. With compromise, there's room for all of us in the markets of the future.

Want the best in food news, interviews with makers, and food business resources delivered to your inbox? Sign up for our weekly newsletter!

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