Industry Buzz

Reading Roundup: September 10th, 2019

As foodpreneurs you no doubt know that consumers are the driving force behind your brand

Reading Roundup: September 10th, 2019

They put the "C" in CPG for good reason. Consumers are the driving force behind food brands and to be successful it is a must to tune into consumers' shifting demands. This week we are all about those changing consumer trends, the brands that are innovating to meet them, and the investors that are betting big on the shifts in buying habits.

Come across some news you think our readers would benefit from? Let us know!

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Here’s a rundown:

Study: SPINS Releases First State of the Natural Industry Report (NOSH.com)

Keying into consumer demand with innovative and sustainable product offerings, from plant-based dairy and meats to healthier takes on sweets and snacks, along with an increased presence in conventional retail has created an industry with $47.2 billion in annual sales. And the future of natural foods looks, well... green.

Read: Collagen, mushrooms trending in functional beverages (Food Business News)

"Food as Medicine" is quickly becoming a mantra, and it has inspired beverage makers to develop products with plenty of functional ingredients. From caffeine-spiked sparkling water to CBD-infused lemonade, and vitamin-fortified coffee to probiotic-rich pressed juices, the new SKUs hitting shelves are endless, and shoppers are drinking them up (and paying big bucks).

Read: Venture capitalists feast on food in search of big profits (Food Dive)

Investors who once put big money into the tech startups are turning to pioneering CPG brands. What's motivating this shift? The CEO of Stray Dog Capital, an early investor in Beyond Meat, and other venture capitalists who are betting big on food share their thoughts.

Ponder: Shoppers find their foods is too sweet, new research shows (New Food Economy)

Don't tell Mary Poppins, but it turns out that spoonful of sugar doesn't help the medicine go down. A recent study of over 400,000 Amazon reviews revealed that many shoppers find the foods they purchased too sweet. What does this mean for makers? Read on to find out.

Get our weekly Reading Roundup right in your inbox with our newsletter!

They put the "C" in CPG for good reason. Consumers are the driving force behind food brands and to be successful it is a must to tune into consumers' shifting demands. This week we are all about those changing consumer trends, the brands that are innovating to meet them, and the investors that are betting big on the shifts in buying habits.

Come across some news you think our readers would benefit from? Let us know!

Our newsletter subscribers get our Reading Roundup delivered right to their inbox. Join them!

Here’s a rundown:

Study: SPINS Releases First State of the Natural Industry Report (NOSH.com)

Keying into consumer demand with innovative and sustainable product offerings, from plant-based dairy and meats to healthier takes on sweets and snacks, along with an increased presence in conventional retail has created an industry with $47.2 billion in annual sales. And the future of natural foods looks, well... green.

Read: Collagen, mushrooms trending in functional beverages (Food Business News)

"Food as Medicine" is quickly becoming a mantra, and it has inspired beverage makers to develop products with plenty of functional ingredients. From caffeine-spiked sparkling water to CBD-infused lemonade, and vitamin-fortified coffee to probiotic-rich pressed juices, the new SKUs hitting shelves are endless, and shoppers are drinking them up (and paying big bucks).

Read: Venture capitalists feast on food in search of big profits (Food Dive)

Investors who once put big money into the tech startups are turning to pioneering CPG brands. What's motivating this shift? The CEO of Stray Dog Capital, an early investor in Beyond Meat, and other venture capitalists who are betting big on food share their thoughts.

Ponder: Shoppers find their foods is too sweet, new research shows (New Food Economy)

Don't tell Mary Poppins, but it turns out that spoonful of sugar doesn't help the medicine go down. A recent study of over 400,000 Amazon reviews revealed that many shoppers find the foods they purchased too sweet. What does this mean for makers? Read on to find out.

Get our weekly Reading Roundup right in your inbox with our newsletter!

They put the "C" in CPG for good reason. Consumers are the driving force behind food brands and to be successful it is a must to tune into consumers' shifting demands. This week we are all about those changing consumer trends, the brands that are innovating to meet them, and the investors that are betting big on the shifts in buying habits.

Come across some news you think our readers would benefit from? Let us know!

Our newsletter subscribers get our Reading Roundup delivered right to their inbox. Join them!

Here’s a rundown:

Study: SPINS Releases First State of the Natural Industry Report (NOSH.com)

Keying into consumer demand with innovative and sustainable product offerings, from plant-based dairy and meats to healthier takes on sweets and snacks, along with an increased presence in conventional retail has created an industry with $47.2 billion in annual sales. And the future of natural foods looks, well... green.

Read: Collagen, mushrooms trending in functional beverages (Food Business News)

"Food as Medicine" is quickly becoming a mantra, and it has inspired beverage makers to develop products with plenty of functional ingredients. From caffeine-spiked sparkling water to CBD-infused lemonade, and vitamin-fortified coffee to probiotic-rich pressed juices, the new SKUs hitting shelves are endless, and shoppers are drinking them up (and paying big bucks).

Read: Venture capitalists feast on food in search of big profits (Food Dive)

Investors who once put big money into the tech startups are turning to pioneering CPG brands. What's motivating this shift? The CEO of Stray Dog Capital, an early investor in Beyond Meat, and other venture capitalists who are betting big on food share their thoughts.

Ponder: Shoppers find their foods is too sweet, new research shows (New Food Economy)

Don't tell Mary Poppins, but it turns out that spoonful of sugar doesn't help the medicine go down. A recent study of over 400,000 Amazon reviews revealed that many shoppers find the foods they purchased too sweet. What does this mean for makers? Read on to find out.

Get our weekly Reading Roundup right in your inbox with our newsletter!

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