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Go Yellow is an Indiana-based, female-founded, one-woman-show of a marketing consultancy, dedicated to helping clients achieve success by getting to the core of who they are, who they serve, and by developing and implementing marketing strategies that put people back at the foundation of doing business. Owner Brittany Simpson aims to make marketing more meaningful, by injecting authenticity, integrity and value back at its core. She believes in using marketing for good, not greed, and helping incredible business owners throughout the country thrive.
description of services:
influencer coordination + management - Go Yellow believes in the power of authentic, beneficial relationships. She'll ensure you have relationships with the right people, who serve as connections to the existing and potential audiences your business depends on. Go Yellow actively manages outreach to and coordination of social media deliverables, helping you score the highest quality, most impactful results for your business. Best yet, she'll maintain contact with influencers over time, so that your brand is aligned with them over the long haul.
social media management - Go Yellow can manage your existing social media accounts, and will steer you in any direction where you should develop new accounts. All the while, we’ll make sure to maintain your brand voice and deliver value to any and all who come across your social media channels. Monthly social media calendars ensure you know precisely what messaging is being shared on your behalf, so that you know full well what is being shared with your existing and prospective customers and clients.
local PR - There’s value in building connections with your local media outlets, no matter where you are in this big, beautiful world. After all, your community generally wants to show support for brands they can and often do know on a deeper level. If you haven’t already considered local media outlets as a potential opportunity to grow your brand, let Go Yellow be the liaison you need. I’ll create lasting relationships with media who are trusted by those locally and regionally, sharing news and information that matters to your audience.
digital PR - Get your name and business out there, in the rights places at the right time! Go Yellow will network with national (and sometimes international) journalists, bloggers and influencers, by sending online press releases that communicate your value, to gain high-quality backlinks, social media mentions and improve your brand’s standings in search engine rankings.