Fast-food chains like Chipotle, Krispy Kreme and KFC (Fried Chicken Crocs, anyone?), along with global brands like Coca-Cola, Frito-Lay and General Mills are no stranger to putting their logo on merchandise, which doesn’t always work out well. Uh, Heinz Holiday Sweater, anyone?
But today’s Gen Z shoppers don’t mind repping their favorite brands, both big AND small, on their latest ‘fits.
For makers, branded merch is a great way to extend your voice and connect with your audience on a different level. You already (we hope) have a website that’s suited for e-commerce, so why not leverage it to sell some souped-up swag in addition to your flagship products?
Need some inspo for your brand’s swagger? Grab a seat at the cool kids table and take some tips from these trendsetters.
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