Reese’s Puffs Cereal, Cinnabon Toaster Strudel, Sour Patch Oreos, M&M McFlurrys, Dorito Loco Tacos, and the list goes on! The big players in food & beverage have long-known the perks of co-branded products. But why let them have all the fun?
A synergistic partnership allows both brands to build credibility and tap in to a consumer base they would not otherwise have access to. While, yes, brand partnerships by means of marketing initiatives like giveaways and shared content is a great first step. In many cases, co-branding works well with limited release products.
4505 x Whisps
Purely Elizabeth x Noosa
Coconut Cult x Evolved
- Picking the right partner for your co-branded product (Parsnip)
- Strategic marketing and co-partnerships (Shopify)
- Ben & Jerry’s x Greystone Bakery partnership (Business Insider)
New to Foodboro? Learn about membership benefits and sign up today!