In this busy season, you might be less interested in diving in with a good read. We're keeping it short and sweet this week, with punchy pieces and a podcast that's perfect for a summer drive. Hopefully the passengers are also interested in successful CPG brands.
Our newsletter subscribers get our Reading Roundup delivered right to their inbox. Join them!
Here's a rundown:
Read: LaCroix slammed with new lawsuit alleging execs sparred over whether to falsely claim its cans were free of BPA (Business Insider)
Not a good year to be LaCroix, huh? But rather than poor sales figures, this story follows the firing of an exec who expressed concern over the company's alleged plan to lie about LaCroix cans being BPA-free. Is dishonesty ever worth it? LaCroix may be finding that out now.
Listen: In The Sauce: Building a Wine, But Cooler
Not too long ago, canned wine cocktails were taboo and tacky. But with an onslaught of innovative brands (we've covered a few) tackling the category, wine spritzes are hotter than ever. Jordan Salcito, CEO and Founder of Drink Ramona, tells the story of how her company became the biggest thing in canned wine.
Read: The World Is Burning but We’re Busy Watching Energy Bar Companies Fight on Twitter (Eater)
Is everyone fighting publicly without you? These days, it seems that brands are getting more confrontational. Is it the rise of the online presence? Is it the pressure to more strongly reflect consumer values, whatever the values happen to be that day? Whatever the reason, it's getting weirder out there. Be careful when you pick your battles - all those ads and clever social media managers get expensive.
Get our weekly Reading Roundup right in your inbox with our newsletter!
In this busy season, you might be less interested in diving in with a good read. We're keeping it short and sweet this week, with punchy pieces and a podcast that's perfect for a summer drive. Hopefully the passengers are also interested in successful CPG brands.
Our newsletter subscribers get our Reading Roundup delivered right to their inbox. Join them!
Here's a rundown:
Read: LaCroix slammed with new lawsuit alleging execs sparred over whether to falsely claim its cans were free of BPA (Business Insider)
Not a good year to be LaCroix, huh? But rather than poor sales figures, this story follows the firing of an exec who expressed concern over the company's alleged plan to lie about LaCroix cans being BPA-free. Is dishonesty ever worth it? LaCroix may be finding that out now.
Listen: In The Sauce: Building a Wine, But Cooler
Not too long ago, canned wine cocktails were taboo and tacky. But with an onslaught of innovative brands (we've covered a few) tackling the category, wine spritzes are hotter than ever. Jordan Salcito, CEO and Founder of Drink Ramona, tells the story of how her company became the biggest thing in canned wine.
Read: The World Is Burning but We’re Busy Watching Energy Bar Companies Fight on Twitter (Eater)
Is everyone fighting publicly without you? These days, it seems that brands are getting more confrontational. Is it the rise of the online presence? Is it the pressure to more strongly reflect consumer values, whatever the values happen to be that day? Whatever the reason, it's getting weirder out there. Be careful when you pick your battles - all those ads and clever social media managers get expensive.
Get our weekly Reading Roundup right in your inbox with our newsletter!
In this busy season, you might be less interested in diving in with a good read. We're keeping it short and sweet this week, with punchy pieces and a podcast that's perfect for a summer drive. Hopefully the passengers are also interested in successful CPG brands.
Our newsletter subscribers get our Reading Roundup delivered right to their inbox. Join them!
Here's a rundown:
Read: LaCroix slammed with new lawsuit alleging execs sparred over whether to falsely claim its cans were free of BPA (Business Insider)
Not a good year to be LaCroix, huh? But rather than poor sales figures, this story follows the firing of an exec who expressed concern over the company's alleged plan to lie about LaCroix cans being BPA-free. Is dishonesty ever worth it? LaCroix may be finding that out now.
Listen: In The Sauce: Building a Wine, But Cooler
Not too long ago, canned wine cocktails were taboo and tacky. But with an onslaught of innovative brands (we've covered a few) tackling the category, wine spritzes are hotter than ever. Jordan Salcito, CEO and Founder of Drink Ramona, tells the story of how her company became the biggest thing in canned wine.
Read: The World Is Burning but We’re Busy Watching Energy Bar Companies Fight on Twitter (Eater)
Is everyone fighting publicly without you? These days, it seems that brands are getting more confrontational. Is it the rise of the online presence? Is it the pressure to more strongly reflect consumer values, whatever the values happen to be that day? Whatever the reason, it's getting weirder out there. Be careful when you pick your battles - all those ads and clever social media managers get expensive.
Get our weekly Reading Roundup right in your inbox with our newsletter!
