Christina Appleton is the founder of Appleton’s Market, a frozen foods company based in Los Angeles, CA. The company produces steamable, microwave-ready Power Veggie Bites, made with locally sourced fresh vegetables, cage-free eggs, and hearty quinoa to turn a snack into a mini meal in less than a minute.
Christina has a rich history in the grocery business. She is a fourth-generation grocer who lived above her family’s store. The original Appleton’s Market was a Mom ‘n’ Pop grocery store founded by her great-grandparents in small-town Michigan. It’s where she fell in love with food, and it forever shaped her career.
She started off at General Mills in brand management, working on brands from Trix cereal to Green Giant vegetables. She made her way into ecomm by joining healthy e-tailer Thrive Market where she led the merchandising and vendor marketing programs teams. Focusing on better-for-you products quickly became her passion.
After consulting for years on others’ natural products businesses, she created her own company to help make everyone’s lives a little bit easier and a little bit healthier – which was the birth of her Appleton’s Market.